The cannabis niche has been rapidly developing during the last few years. The legalization of marijuana in several states and European countries promotes the expansion of the plant. It also affects the creation of many new businesses in the niche. And of course, all of them are striving to become recognizable and popular among cannabis users.
One of the main ways to make your brand visible is advertising. And the main channels are Google and Facebook. However, considering the specifics of the niche, there are several hindrances, too. For example, Facebook prohibits advertising of any cannabis products but allows creating pages and sharing content if it doesn’t go directly about selling products.
At the same time, it is necessary to consider that each year brings changes to the niche. For example, even more states legalize marijuana and allow new businesses to emerge. In that way, it is just unprofitable for Facebook and Google to remain inflexible as this type of advertising is a great source of potential revenue for these companies.
What Is the Main Thing to Know about Cannabis Brand Marketing?
Even though there are many restrictions in the cannabis niche, there are also some ways and rules on how to advertise and promote your brand legally and achieve success in this. In other words, any restrictions are manageable if you know what to do. And the thing that unites cannabis marketing with all other forms of online marketing is that you need to have a strategy for your audience to move through the marketing funnel.
To succeed in the promotion of your cannabis business, it is essential to create a correct Cannabis SEO strategy for your brand. You can also use a lot of different tactics at the top of your funnel to expand the visibility of your brand. And once this audience becomes connected, you can learn more about their interests, behaviors, and so on. To achieve this, you need to prepare a thoughtful marketing map.
These simple ideas are suitable for any business, and it is crucial to pay attention to them in such a difficult niche as cannabis one.
1. Have your own website
This is considered one of the starting points for making your small business more successful. Every business organization needs a well-designed website as this can have a larger impact on your marketing results. The website should act as a guide, directory, and online brochure for consumers. Therefore, your site should be fast (respond within a few seconds) and mobile-friendly. Also, make sure you include good content with short, easy-to-read paragraphs. Include videos, correct titles, and images. The more beautiful your site is and the easier it is to use, the higher the likelihood of attracting more customers to buy your services and products.
2. Take advantage of Internet video marketing for your business
It doesn’t have to be as expensive as most people think, and if you’re not going to take advantage of this opportunity, many of your business competitors will outrank you. A chance can help you stand out as well as expand your online presence. Serious businesses use videos to showcase how to use their products, give in-depth advice on buying products on the site, and attract new customers with these video programs. Be sure to post videos in your blog posts and social media sites.
3. Start a blog
It is a great internet marketing strategy for improving your small business. The best and one of the most common ways to start a blog is to include it on your site. If you don’t already have a website, consider using other blogging platforms to publish articles about your business. Also, answer questions on major sites like Reddit and Quora, or use publishing programs like LinkedIn. This allows you to share new ideas, post product changes and give advice, and connect with potential customers, whether you have a working website or not. Plus, you need to set aside time every week to write content for your blog. Blogging not only adds value to your business but also helps optimize your search engine strategies.
4. Understand SEO (Search Engine Optimization)
There are different ways to drive Internet traffic to your site, but the best and most popular way is to use search engines like Google. Understanding the power of search engines can help you a lot. This can help you climb to the top of all search results on the Internet, increasing the likelihood of getting customers every day. So make sure you understand the basics of SEO and use them to optimize your site in the best possible way to have a better future for your business.
It is essential to learn about such strategies as website optimization, link building, and content creation. Try to learn as much as possible as this allows you to better deal with inevitable SEO risks and bring your website to the top of SERP.
5. Offer great deals and discounts
It is one of the things that most customers look for when they buy a product or service on any website. Everyone loves a great deal as well as a discount. As such, it can be a great way to attract visitors who love your business and can become one of your customers. Post your discounts and offers on your blogs and articles. This way, your small business will grow rapidly.