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California

Training for the opening of the D1 Sacramento Regional Sports Performance Center

A woman exercises at the D1 training facility in Nashville.  A facility is scheduled to open in Roseville in December.

A woman exercises at the D1 training facility in Nashville. A facility is scheduled to open in Roseville in December.

D1 training

D1 Training, an athletic-based training facility, is scheduled to open in Roseville in early December. This is the first of several D1 centers planned for the Sacramento region in the coming years.

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The chain, which advertises itself with the slogan “Join a team not a gym,” was founded in 2001. It began franchising in 2017 and has 89 locations across the U.S.

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The Roseville facility is scheduled to open in 4,000 plus square feet of vacant space in the Roseville Square Shopping Center at the intersection of Harding and Douglas boulevards.

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The busy shopping center houses a Trader Joe’s and sporting goods retailer Bluezone Sports.

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D1 Training operates primarily on a fitness model that involves attending classes to learn and improve athletic skills. Class programs are offered for adults and for children, starting at age 7. The facilities also offer one-on-one training.

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Prices have not been set for the classes, which run 54 minutes and are usually held several times a week. An article on the D1 Training national website said participants pay up to $300 a month for the classes. Hours are also still to be determined but many of its youth classes are held after school.

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Franchisee Bill Sanders, who has an agreement to open three other D1 locations in the Sacramento region besides the Roseville center, said his 13-year-old son’s experience in tackle football in Redding got him interested in D1 Training.

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“Watching him go through the practices, the coaches weren’t doing the best job teaching him how to tackle, how to block, the basics of sports,” he said. “I am not bagging on the coaches, they are volunteers, they know what they know.”

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Still, Sanders said he was worried his son could be injured, not being taught fundamentals like how to control his feet during football plays.

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Sanders played football and other sports starting as a child and continuing through college. He believes improper training caused injuries in adulthood.

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“My knees are shot,” he said. “I actually pulled both kneecaps off my legs, and then had a couple of other surgeries for my knees on top of that, and I believe it was all due to poor training.”

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Sanders said what’s unique about D1 is that it uses trained coaches and other athletic professionals to teach its programs.

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D1 founder Will Bartholomew was a star fullback for the University of Tennessee Volunteers and was set to play for the Denver Broncos.

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His NFL career quickly came to an end when he suffered a knee injury during training camp. Bartholomew has stated in prior interviews that wanted to try again for a chance in the NFL, but couldn’t find a training facility that was willing to work with an elite athlete.

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He said that led to his journey to start D1.

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Sanders said when he stumbled upon D1 and started researching it, “Bartholomew’s story resonated with me,” relating to his own injuries.

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He said he liked the idea that he could prevent young people from being injured while running a successful business.

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Sanders would not disclose specifics but said he is making a multi-million investment in opening the D1 Facilities. He said after the Roseville facility, he expects to open the other three D1 Training centers at a rate of one a year.

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In disclosure documents, D1 Training said its average franchise collected $870,000 in revenue in 2022.

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Sanders said the sites of the other three centers are yet to be chosen, but he expects at least one will be in the city of Sacramento.

Articles related to Sacramento Bee

Randy Diamond is a business reporter for the Sacramento Bee.

https://www.sacbee.com/news/business/article277262773.html Training for the opening of the D1 Sacramento Regional Sports Performance Center

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