Studies show that most viewers remember significantly more of a message when seen in video format instead of as text. This illustrates the importance of videos in learning. Of course, the production of videos is generally time-consuming and considerably more expensive than creating blogs. In addition, written content still has a valuable role to play. The video gets people interested; the text can seal the deal.
However, with so many videos online it can be difficult to make yours stand out or go viral. It’s time you used the following top tips to make your videos interesting.
Get the Right Partner
If you’re looking to promote your business, then you’re probably not an expert in video creation. The first step in making your videos more interesting is to find a partner who understands the importance of videos and your particular business. It’s important to take a look at reviews of the best video production companies before choosing the one you wish to partner with.
This will help to ensure the videos reflect your business, values, and ambition.
In effect, it will allow your authenticity to show which is crucial to the success of your videos.
Get Straight To It
Videos and images deliver messages quickly. That’s part of the reason they are so popular. In other words, when you’re creating a video, you need to get straight to the point. This prevents boredom and ensures your target audience is instantly aware of what you’re offering.
That’s vital if you want them to act on your video.
Narration Is Essential
Videos are a lot of fun but, when you’re creating them, the dialogue can quickly seem forced. This ruins the authenticity of the video. You can avoid this by skipping the dialogue and adding a narrator. The voiceover approach is very popular because it’s very effective.
Keep It Natural
It’s tempting to edit any video you create to make it as perfect as possible. However, this will actually lose you viewers. People like natural videos, to get this you simply need to avoid editing it.
Shorter Is Better
If you want your video to go viral then it needs to be short. That encourages people to watch all of it and share it. Ten minutes is probably too long.
The length of your video will be partially controlled by your content and partially by where it is being posted. If it needs to be longer, make sure it is entertaining as this helps to maintain interest.
Make It Fun
You know yourself that you’ll watch a fun video for much longer than a boring one. It’s just common sense to ensure your video is fun. It doesn’t matter how serious the subject is, introducing cartoon people to discuss sensitive subjects has been shown to help keep things light-hearted. That helps to ensure people stay watching and your message is received.
Once you’ve finished compiling your video watch it again and rate it honestly. Then, ask some trusted friends for honest opinions. It can help you create an interesting video that everyone wants to watch.