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The 8 market trends in 2022 you need to know about

With the arrival of 2022, the market will undergo a series of changes in order to evolve and adapt to the world and its business operations. In this sense, in today’s article, we are going to discuss 8 of the trends that will mark the market of 2022. Don’t miss out!

1. Sustainable and resilient operations

All oranisations should aim to eliminate or reduce the environmental costs of their operations. Decarbonising the supply chain is a reasonable starting point, but forward-thinking companies are looking beyond the supply chain to improve sustainability across all business operations. And, of course, sustainability is linked to resilience, as resilience means being able to adapt and survive in the long term. Any business that ignores sustainability will not succeed in this age of conscious consumption.

2. The balance between human workers and intelligent robots

Today we have increasingly capable robots and artificial intelligence (AI) systems that can take on tasks previously performed by humans. This leaves employers with some key questions: how to find the balance between intelligent machines and human intelligence? Which functions should be handed over to machines? Which functions are better suited to humans?

There is no doubt that automation will affect all sectors, so business leaders must prepare their organisations – and their employees – for the changing nature of work. 

3. The changing talent pool and employee experience

The way we work is evolving, with more young people entering the workplace, more freelancers and more remote workers. In their book The Human Cloud, Matthew Mottola and Matthew Coatney argue that traditional full-time employment will be a thing of the past, as organisations move to hiring people on a contract basis, and those contractors will work remotely.

One of the companies that is going to be part of this trend is Lidl UK. In addition to having Lidl offers this week and every other week, it is going to have its employees very much in mind. Thus, Lidl is going to bet on the training and talent of its employees to offer the best customer experience.

4. Flatter, more agile organisations

Traditionally, organisations have been very hierarchical and rigid in their structures. But this is changing, as leaders recognise the need for flatter, more agile structures that allow the business to quickly reorganise teams and respond to change. It is also, in part, a response to the changing nature of work, particularly the proliferation of freelance and remote workers.

This is the era of flatter organisational structures, which look more like flexible communities than a top-down pyramid structure.

5. The authenticity

Today’s consumers are looking for a more meaningful connection with brands. And this need for connection has given rise to authenticity as a business trend in its own right. Authenticity helps foster human connections because, as humans, we like brands (and business leaders) to display important human qualities such as honesty, trustworthiness, empathy, compassion, humility, and perhaps even a little vulnerability and fear. We want brands (and leaders) to care about the issues and stand for more than just profit.

6. Business with purpose

Linked to authenticity, this trend is about ensuring that your organisation exists to serve a meaningful purpose, not just to deliver profits to shareholders. Purpose defines why the organisation exists (not what the organisation is or what it does or for whom). Therefore, purpose is different from mission and vision). It is important that a strong purpose holds the promise of transforming or striving for something better, whether it is a better world, a better way of doing something, or whatever is important to your organisation.

7. The competition and integration

We live in an age where virtually everything can be achieved through outsourcing. The global business world has never been so integrated. And it’s a good job, because the need to work together to solve the biggest business challenges (let alone the biggest challenges facing humanity) is great. Indeed, in the future,it will be increasingly difficult to succeed without really close collaboration with other organisations. In practice, this means greater supply chain integration, greater data integration and data sharing between organisations, and even cooperation between competitors.

8. The new forms of finance

The ways in which companies can generate finance are also changing. New platforms and mechanisms have emerged to connect companies with investors and donors: think crowdfunding, initial coin offerings (ICOs), tokenisation and special purpose acquisition companies (SPACs). Many of these new methods are driven by the decentralised finance movement, where financial services such as lending and trading take place on a peer-to-peer network, through a decentralised public blockchain network.

In addition to these eight trends, there will also be transformative technology trends in 2022, such as artificial intelligence and increasing digitisation, for which every company must be prepared. Technology is advancing very fast!

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