Jannah Theme License is not validated, Go to the theme options page to validate the license, You need a single license for each domain name.

Surf City’s Boardriders gear up for sale as Authentic Brands makes first offer – Orange County Register

board rider We are preparing for a new wave of change.

5 years on sale Previously, we brought together some of the most iconic surf and skate brands under the Boardriders umbrella. Quiksilver, Billabong, Roxy, RVCA, DC Shoes, Element, VonZipper, Honolua.Ready for new buyers Acquisition of action sports brands.

Authentic Brands Group announced on March 31 that it had entered an “exclusive period” and made a binding offer to acquire Huntington Beach-based Boardriders from funds managed by Oaktree Capital Management.

“Through this acquisition, Authentic will strategically diversify and expand its portfolio by adding some of boardsports’ most iconic brands,” the company statement said.

The sale is still subject to closing conditions and approvals, but if all is finalized, the sale is expected to close by this fall.

According to its website, Authentic owns a portfolio of over 40 lifestyle, entertainment and media brands.

Some of the most famous names in the brand’s portfolio include Marilyn Monroe, Elvis Presley, Muhammad Ali, Shaquille O’Neal and David Beckham. It also has shoe and apparel companies Reebok, Eddie He Bauer, Spyder, Forever 21, and Nautica.

The world of action sports may be recognizing a brand it acquired years ago: Costa Mesa-based Volcom originally started the company with Richard Woolcott and Tucker Hall, a bedroom in Newport Beach. It started with the snowboarders and surfers who created it.

The sale price of the pending transaction is not specified. The New York City-based company claims annual global retail sales of approximately $24.7 billion and has retail presence in more than 150 countries.

According to the announcement, adding Boardriders to the portfolio is expected to increase annual retail sales to more than $27.6 billion.

“For more than 50 years, the Boardriders brand has built an enduring legacy by invoking the spirit of freedom, embracing exploration and connecting boardriders around the world. We have captured the hearts and imaginations of consumers by providing a unique platform for amateur athletes to unleash their creativity and truly engage with their communities.”

News of the 2018 acquisition shocked the surfing world When two longtime rivals, Billabong and Quiksilver, join the Boardriders portfolio.

Both brands have deep roots in Orange County.

https://www.ocregister.com/2023/03/31/surf-citys-boardriders-gears-up-for-sale-as-authentic-brands-makes-first-offer/ Surf City’s Boardriders gear up for sale as Authentic Brands makes first offer – Orange County Register

Related Articles

Back to top button