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Elon Musk wants help

Elon Musk, the eccentric and charismatic CEO of electric car maker Tesla, knew how to build an image for himself and his many companies.

He has held many roles in various companies, often being the face or main ambassador for them. He promotes products and services developed by Tesla, SpaceX, Twitter, Neuralink and The Boring Company. This billionaire is using his name and platform to celebrate the merits of his own company.

“People still don’t understand what FSD means,” the billionaire said on April 25, referring to fully autonomous driving, a driver assistance system developed by Tesla. (TSLA)- Get Free Reportwhose aim is to make the Group’s cars self-driving in the future.

FSD is under investigation by US regulators for its involvement in several incidents.

mask and twitter

In April, it was the tech mogul himself who announced a technical bug with Starlink, a satellite Internet access service developed by his satellite and rocket company SpaceX. Starlink helped Musk achieve global standing by servicing Ukraine, which was invaded by Russia in 2022.

“Sorry @SpaceX Starlink had a minor glitch. We’re back online now,” he posted on April 7.

Mr. Musk is the best PR person for his brand and company. It’s a message he also sent by dissolving Tesla’s communications division and Twitter’s communications division. Social networks are now sending poop emojis at the request of journalists. Tesla just hasn’t responded.

He relies on his charisma and the direct connections he builds with fans on Twitter, especially to get people talking about him. The billionaire also controls his communications and tells people about him by making fierce declarations and launching attacks against progressives’ most admired organizations and figures. is being talked about.

His tumultuous effort to buy Twitter for $44 billion last year, and the platform’s subsequent transformation into a conservative bastion, means he doesn’t want to associate his ads with hateful tweets and posts on the platform. Scared advertisers. In fact, Musk lifted the protections Twitter 1.0 put in place against misinformation and discrimination. Now you can say anything on Twitter as long as it doesn’t break the law.

This laissez-faire approach and Twitter’s growing politicization have created a rift between Mr. Musk and the progressives who make up Tesla’s customer base. The billionaire has also become a divisive character with his determination to defeat the Awakened Mind Virus.

The expression ties together diversity, gender equality, fighting racism, anti-Semitism, and environmental protection, all values ​​championed by progressives. But Musk believes they will involve intolerance and ideological dictatorships, ultimately leading to a cancel culture.

“Magic and Propaganda”

These battles have damaged the reputation of a billionaire who sees himself as a world leader and wants to go down in history as one of the greatest innovators of our time. Twitter ratings have also plummeted. Twitter 2.0 is currently valued at $14.41 billion by shareholder Fidelity, less than half what it was worth when Musk bought it.

It is in this context that Musk needs to interpret the job posting he just posted on Twitter.

“I’m about to hire a vice president of witchcraft and propaganda,” the billionaire said on Twitter on June 11.

By “witchcraft” and “propaganda” I mean public relations people. Basically someone who can fix his own image and that of his company, like Twitter. Musk had already hinted in April that he needed a publicist.

“We need a vice president of publicity…well, public relations!” he said on April 10.

Musk did not provide details about the qualifications he is seeking or the responsibilities the person will face. He also didn’t say whether the role was for Twitter, Tesla, or him personally. Either way, he gave an idea of ​​what the person would do.

“Many on the left seem unaware that America lives in a post-truth, post-reason, post-ethics world,” said one Twitter user. “Reality doesn’t matter anymore. Right or wrong doesn’t matter. Facts no longer matter. Everything has passed. Act accordingly.”

And Musk commented:

“That’s why I’m looking for a propaganda (and witchcraft) VP!” said the tech tycoon.

Considering the many comments on Twitter, he should get a lot of applications even though the job description is still unclear.

The billionaire knows he needs help polishing his image, according to a survey by public relations executives.

https://www.thestreet.com/technology/elon-musk-is-looking-for-help Elon Musk wants help

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