Subtitling has become a very common part of video production these days that sometimes it just blends into the background and tends to be taken for granted, especially by viewers who don’t really need it. But from a business perspective, subtitling is actually a very valuable tool that can bring a lot of advantages, if used properly. In this article, we will talk about some of the benefits of subtitling and what it can bring to your business.
A Brief History of Subtitling
Subtitling is a practice that started back in the 1930s when movies still had no sound. Movie producers inserted title cards to supplement the display in situations where the meaning of the actions might be vague. When audio was added to movies, the purpose of subtitles shifted and they became a tool that helped hearing-impaired audiences with their viewing experience.
Benefits of Subtitling for Businesses
Today, subtitles are still very much in use and their purposes have expanded even further. They are no longer just an aid for those who are hard of hearing. They are no longer limited to movies and are actually being added to all kinds of video content on the big screen, on television and online. As a business owner, there are certainly a lot of benefits of subtitling services that you can enjoy.
In this digital age, it has become very easy for a business to hire employees from around the world since pretty much everything is done online anyway. In lieu of the conventional in-house training that companies used to do for new local hires, it is now common practice to simply use corporate training videos to welcome new international employees into a company, as well as to brief them on their job responsibilities.
Search engine optimization is a major element in the growth of any business. Companies always strive for a better SEO performance in order to rank higher in search engines and thus be more visible to their target market. As of today, search engines do not yet have the capacity to index the audio content of videos but they can analyze the subtitles attached to the videos. If you can make sure that your subtitles are search engine optimized, it won’t be long before you see a marked increase in the number of your viewers and website visitors. Thus, it is easy to see that better SEO is one of the major benefits of subtitling for business.
Wider Market Reach
Another of the most remarkable benefits of subtitling for your business is that it can significantly increase your market reach. Sure, you already have some videos posted online and these videos can be accessed by anyone around the world who is connected to the Internet, and that is already pretty incredible in itself. But nevertheless, only those people who understand English can really enjoy and understand your videos. You might not realize it but more than 70% of the world’s population does not speak English as a native language. By adding subtitles to your videos, you can tap into this massive target market and make your products and services so much more accessible to the world.
Better Viewer Engagement
Attracting viewers with your videos and actually getting them engaged are two different things altogether. There are many attractive videos out there that easily get a viewer’s attention and entertain the audience but most of the time, it just ends there. There is no real engagement beyond the viewing and the entertainment. Videos with subtitles, on the other hand, are more likely to get a viewer engaged. With the written word, the call to action is much more persuasive and viewers are more likely to actually get involved.
Studies show that viewers respond better to videos and other media if it is localized for their specific region or culture. If your video looks like it was made specifically for them, the response rate will be much better than if you show them a video in a foreign language that they don’t even understand. So if you want to really enjoy the benefits of subtitling, you should incorporate effective localization strategies, like what the top translation companies are using.
Enjoy the Benefits of Subtitling by Hiring a Professional
As you can clearly see, subtitling can indeed do a lot of your business. When you think about it, it really is a very simple and straightforward process, but one that requires a lot of skill, accuracy and attention to detail.
If you want to enjoy all the benefits of subtitling, the best way is to hire a professional who can guarantee to give you quality results. If you take your pick carefully, prospective customers from around the world will soon come knocking and you will be on the road to international success.