It can be tough to keep up with the latest trends on Instagram. But as a business owner, you know that promoting your products and services on that platform is key to success. You’ve tried all the usual tactics – posting great photos, using hashtags, and running ads – but you’re looking for something new to help you stand out from the competition. Good news! You can use videos to promote your business on Instagram. By adding engaging and interesting videos to your account, you’ll be able to capture attention and drive traffic to your website.
This blog post will discuss some simple tips for creating trendy Instagram videos without breaking a sweat. So get ready to take your Instagram account to the next level!
1. Shoot your videos in natural light whenever possible.
When shooting videos for Instagram, it’s essential to use natural light whenever possible. It will help your videos look more refined and professional. If you don’t have access to natural light, try using a window or door as a light source.
If you’re shooting in a location that doesn’t have good natural light, don’t worry! You can still create great videos by using a light kit. Light kits are affordable and easy to use, and they will help you create videos that look great no matter what the lighting conditions are like.
2. Use a tripod to stabilize your shots.
If you want your videos to look smooth and polished, you need to use a tripod to stabilize your shots. It will diminish shaky footage and make your videos look impeccable.
There are many different types of tripods available on the market, so you can find one that fits your budget and needs. We recommend purchasing a suitable tripod that is easy to use and doesn’t require much set-up time if you’re starting.
Tip: When using a tripod, level it before shooting. It will keep your videos looking straight and level.
3. Keep your audience in mind.
When creating videos for Instagram, it’s essential to keep your audience in mind. What type of content are they most interested in? What kind of videos do they usually watch?
If you’re not sure what type of content your audience is interested in, try conducting a survey or poll. The result will help you better understand what types of videos they want to see from you.
Once you have an idea of what your audience wants, try creating some video content that fits those interests. For example, if your audience is interested in fashion, create a video about the latest fashion trends. If they’re interested in travel, create a video about your latest trip.
By creating relevant videos for your audience, you’ll be able to engage with them more effectively and keep them coming back for more.
4. Keep your videos short and sweet – no more than 60 seconds.
When it comes to Instagram videos, shorter is always better. That’s because most people don’t have the time or patience to watch a long video on their phone.
We recommend keeping your videos short and sweet – no more than 60 seconds. This time duration is enough to keep your audience engaged and ensure that they don’t get bored halfway through your video.
If you need to film a longer video, try breaking it up into several shorter segments. It will be easier for your viewers to watch, and they won’t feel overwhelmed by a long video.
5. Experiment with filters and creative editing techniques.
The sky’s the limit when it comes to creating Instagram videos! You can experiment with all sorts of creative editing techniques to create unique and exciting videos.
One way to add interest to your videos is by using filters. There are various filters available on Instagram, so you can find one that fits your style and tone.
Use video editing software to polish the edit. There are several free video editing programs available online that are easy to use and can help you create stylish videos for Instagram.
6. Shoot your videos in landscape mode for a more cinematic look.
The best way to give your videos an epic, movie-like look is by shooting them in landscape mode. The more you shoot in landscape mode, the better your videos look. This is because they are broader and longer than their unfolded counterparts, which can provide a cinematic feel when viewed on an HDTV or computer screen! This offers more room when it comes time for editing and allows you to upload them onto various social media sites like Instagram without worrying about their length.
7. Add music for extra impact.
One of the best ways to add extra impact to your Instagram videos is by adding music. Music can help set the tone for your video and add excitement to your content. There are a variety of different options for adding music to your videos. You can use a pre-recorded song or create a custom soundtrack using royalty-free music from online libraries.
Suppose you’re looking for something quick and easy. In that case, we recommend using one of the many free music streaming services available online, which will allow you to add high-quality music to your videos without spending much money.
8. Last but not least, use stock videos.
When selecting stock videos, choose ones that fit your business’s vibe. For example, if you run a fitness studio, you might want to use videos of people working out or doing yoga poses. You might want to use food-related stock footage if you own a restaurant.
Many websites offer stock videos, and most of them have a wide variety of clips to choose from. You can find everything from nature scenes to cityscapes to snippets of people’s day-to-day lives.
● Why use stock videos on Instagram?
Many people believe stock videos are off-limits on Instagram, but this is a myth and very far from the truth. There are several ways to use them without breaking any rules so take advantage of these tricks before it becomes too late!
There are several reasons you might want to use stock videos on Instagram. Perhaps you don’t have the time or resources to create your videos, or you’re not comfortable editing videos yourself. In these cases, using stock videos can achieve quality content without spending a lot of time or money.
Another reason to use stock videos is that they can help you stand out from the competition. With so many businesses using video content nowadays, it’s crucial to find ways to differentiate your content from the rest. You can create memorable and engaging videos by using unique and exciting stock footage.
Finally, using stock videos can save you money. Rather than spending funds on custom footage or hiring a professional video editor, you can use stock videos to create high-quality videos at a fraction of the cost.
● How to find the correct stock video for your Instagram post?
When looking for stock footage to use in your videos, it’s vital to find videos relevant to your business. You don’t want to use footage that doesn’t match your branding or messaging, as this can confuse your viewers.
To find the right stock video for your post, start by researching. Many websites offer free and paid stock footage, so look around and see what’s available. Once you’ve found a few videos that interest you, take some time to review them closely. Make sure the footage is high quality and fits with the tone of your video.
● Types of stock videos you can use.
There are various stock videos you can use in your Instagram videos. Here are just a few of the most popular styles:
- Nature videos: If you run a nature-based business or want to add some natural beauty to your videos, nature videos are a great option. Many websites offer free and paid stock footage of landscapes, wildlife, and other natural scenes.
- Cityscapes: If you run a business in a city setting, cityscape videos can represent and showcase your location. Stock footage of cities is readily available online.
- People clips: If you want to create engaging human-centric videos, people clips are an excellent option. Many websites offer stock footage of people going about their day-to-day lives. This type of footage can create videos about your business or add some personality to your videos.
- Food footage: If you own a restaurant or other business related to food, food footage can be a great way to showcase your products or services. Online stock footage sites offer footage of people cooking and eating and photos of different types of food.
As you can see, there are many different types of stock videos available for businesses to use. By choosing the right kind of footage, you can create videos that capture the essence of your business.
● Ways to add text to your video.
You can add text to stock videos to make them even more engaging, making them a great resource to use. By adding text to your videos, you can communicate your message clearly and concisely.
There are many different ways to add text to your videos. Here are a few of the most popular methods:
- Video editing software: If you’re comfortable with video editing software, then you can use it to add text directly to your videos. This is an excellent option if you want complete control over the look and feel of your text.
- Online tools: Many online tools allow you to add text to your videos quickly and easily. Online tools are the best alternative if you don’t want to spend time learning how to use video editing software.
- Text overlays: Another popular method of adding text to videos is using text overlays. It involves adding text as a separate layer on top of your footage, which can be edited and customized however you like.
Using one or more of these methods, you can add text that complements your footage and helps communicate your message clearly and effectively.
● How to create a branded look when using stock videos?
If you’re using stock footage in your videos, it’s integral to ensure they have a branded look and feel. It means that your videos should be consistent with the overall branding of your business.
There are many different ways to create a branded look for your videos. Here are a few of the most popular methods:
- Colors: The colors you use in your videos should be consistent with the colors used on your website and other marketing materials. It creates a unified look for all of your marketing materials.
- Fonts: The fonts you use in your videos should also be consistent with the fonts used on your website and other marketing materials. It will help keep everything looking polished and professional.
- Logo: If you have a logo, you can use it to create a more branded look in your videos. You can add the logo as an overlay or use it as part of the video’s background.
Bonus tip: Share your videos with friends and followers online.
Once you’ve created a few great videos, it’s time to share them with your friends and followers online. There are a variety of different ways to share your videos online. You can post them on other social media platforms like Facebook or Twitter. You can also embed them on your website or blog, then include the link in your Instagram bio so that people can check them out.
No matter how you choose to share them, make sure you promote your videos actively and get as many people as possible to watch them.
If you want to create trendy Instagram videos without breaking a sweat, consider using some of our tips in this post. You can quickly produce high-quality videos to help your brand stand out from the competition with creativity and planning. Also, don’t overlook that using stock videos creates memorable and engaging videos.
We hope these tips have helped you learn how to create trendy Instagram videos. Are there any other video tips or tricks you would add to this list?