Your ‘Pretty’ Sephora Makeup Might Be Nothing

The beauty company has been criticized for its labeling.

Unless you’ve been living under a rock for the past decade, you’ve probably heard the term “clean” thrown around in many product ads. From ‘clean’ eating to ‘non-toxic’ beauty, where millennials and Gen Z consumers are much importance the ingredients they put in and their bodies. The concept of “clean” has several hot marketing variations such as “non-toxic”, “natural”, “green” and “organic”.But these buzzwords remain for both food and cosmeticsmostly unregulated.

For the beauty industry, the term “clean” is usually understood to mean that the products are free of parabens and formaldehyde-releasing agents, but there is no court to punish companies other than public opinion. Insist on cleanliness while using these or other potentially harmful chemicals. The EU has stricter standards for ingredients used in cosmetics. in the United States, bill was submitted Increase Food and Drug Administration oversight of the beauty industry.

Until then, cosmetics companies have their own definitions of what ingredients are safe and what can be labeled “clean.” (WMT)- Get Free Report,Amazon (AMZN)- Get Free Reportand the target (target)- Get Free ReportWe have a ‘clean beauty’ shopping section and full power over which products qualify.

Sephora/The Street

Sephora’s ‘Clean Beauty’ selection makes headlines

Cosmetics Superstore Sephora Owned by Luxury Conglomerate (LVMHF) offers a range of approximately 138 products marketed as “Clean at Sephora”.long list of ingredientsprimarily “parabens, sulfates SLS and SLES, phthalates, mineral oil, formaldehyde, etc.”.

However, at least one person disputed the claim. class action lawsuitFight Sephora in New York. The lawsuit, filed in November 2022, found that the “clean” designation led customers to believe that the products indicated were “not synthetic and not associated with causing physical harm or irritation.” It claims that

“More specifically, the New York Page 11 case found that a ‘substantial percentage’ of items bearing the ‘Clean at Sephora’ seal were ‘inconsistent with the way consumers understand the word ‘clean.’ As a result of Sephora’s “false and misleading representations,” the lawsuit alleges that certain products are “non-misleadingly described” over similar products. said to be expensive. ” writing.

On Thursday, representatives of the cosmetics retailer filed a motion to dismiss the lawsuit.

“Sephora clearly explains what it means, in clear terms…with the phrase ‘Clean with Sephora’ and clear definitions that explain the types of ingredients that are excluded.” The company filed on Thursday.

The filing also states that the plaintiff “explains how she personally thinks of or uses the word in a way that is completely different from the way Sephora specifically states that it uses it. It’s incredibly assertive about what to do.”of plaintiff’s attorney said Her legal team will proceed with the case.

Sephora looks to growth and change in the new year

Aside from “clean” beauty, Sephora, like other beauty companies, is expanding its presence in stores close their doorsLast November, LVMH Appointed as Guillaume Motte As President and CEO of Sephora. Just months before that, the company expanded its partnership with Kohl’s. (KSS)- Get Free ReportA store that increases its presenceInside an existing store.

Sephora also planningre-enter the UK market After a hiatus of about 18 years, the beauty company is back and shows itself stronger than when it left the UK in 2005. Your ‘Pretty’ Sephora Makeup Might Be Nothing

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