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YC-backed Tablevibe’s customer surveys help restaurants reduce their reliance on delivery apps – TechCrunch

Food delivery apps provide convenience to customers, but restaurants have many headaches, such as fees. 40% high There are few tools to build customer loyalty. Based in Singapore Tablevibe We want to help restaurants reduce their reliance on third-party distribution apps and win more direct orders and repeaters. The startup is part of Y Combinator’s current batch and will have a demo day at the end of this month.

Tablevibe’s founding team includes two former Google employees. Jeroen Rutten, formerly responsible for Google Search’s product strategy at APAC, and Sneep, who was responsible for market development strategy for app development and led a large sales team. They are joined by Guido Caldara, Chief Teacher of Coding Bootcamp Le Wagon and Chief Technology Officer of Tablevibe.

The idea for Tablevibe came after CEO Rutten visited a restaurant in Singapore using a paper feedback form.

“I thought they would actually take a lot of work, such as entering all the data in an Excel spreadsheet, using a paper feedback form,” he told TechCrunch. “How do restaurant owners get actionable feedback based on data in an Excel spreadsheet?”

The team started developing the first version of Tablevibe with a simple Google Forms and Google Data Studio dashboard for dining customers and tested it in three restaurants months before COVID-19 came out. did. They found that using Tablevibe instead of paper forms had the advantage of increasing response rates by up to 26-fold and giving incentives to fill out surveys, thus generating more repeaters.

Then the pandemic hits and restaurants suddenly had to pivot to delivery. The team kept the same idea behind the feedback form, but started using the QR code affixed to the takeaway package. A QR code (usually in the form of a sticker so restaurants don’t have to order a new package) also provides an incentive if the customer scans it and fills out a survey, but with discounts and free Items cannot be redeemed. A third-party distribution app that only orders directly from the restaurant.

Restaurants can customize their surveys, but about 80% use Tablevibe templates, as most questions only ask for a 1 to 5 star rating. It also has an optional form for customers to write their opinions. Customers enter their name and email address before ranking meals and atmospheres (for meals). During delivery, the customer will also be asked which app they used.

Tablevibe is integrated with Google Reviews, so if someone gives a restaurant a high rating, they’ll be asked if they want to publish it. You also have the option to follow your Facebook or Instagram profile.

For dining customers, Tablevibe primarily works with multi-location F & B businesses such as Merci Marcel and Loand Behold Group. In delivery surveys, most users are small restaurants with one location. We also offer cloud kitchens like Cloud Eats in the Philippines.

Sneep, Chief Operating Officer of Tablevibe, said: “The first part is to know who your customers really are, what they have experienced, and how you can contact them. That’s how we can help. The second is to deepen relationships with customers, which can only be achieved by rewarding them if they reorder directly from the restaurant. “

Customers have generated over 25,000 reviews through Tablevibe so far. This provides data to help determine the type of incentive to persuade someone to scan and investigate a restaurant’s QR code.

The founder of Tablevibe states that it can provide clients with a return on investment of more than 100 times. For example, Merci Marcel evaluated and based on the number of customers who claimed incentives, average order value, number of people who left 5-star Google reviews, and how many businesses those reviews won. I decided that I got 103 times more ROI. Their venue.

The startup plans to expand into other English-speaking markets, first focusing on Northern Europe and then North America later this year. Already used by customers in the Philippines, the Netherlands, Belgium, the United Kingdom and Portugal, with the exception of Singapore.

According to Rutten, Tablevibe will build a development team with the goal of becoming a “restaurant sales force” that can build engagement through delivery and meals, collect data and turn it into useful insights. ..

“Our roadmap has two levers, one is to get more data and the other is to provide more intelligence,” he said. “We are working on API integration so that Tablevibe can integrate with POS systems. The second is to get more public data from sources such as Google reviews. We also want to leverage our customer database. Further builds marketing capabilities to allow companies to send emails about launching new restaurants, etc. ”Finally, Tablevibe uses AI to improve the restaurant’s customer experience, including changing menu items. We also plan to be able to accurately determine what needs to be done to get it done.

YC-backed Tablevibe’s customer surveys help restaurants reduce their reliance on delivery apps – TechCrunch Source link YC-backed Tablevibe’s customer surveys help restaurants reduce their reliance on delivery apps – TechCrunch

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