In its latest attempt to increase users, and app usage in particular, Twitter is testing a new way to engage people: those new to the social network can try the app without signing up for an account. Due to the limited functionality, those who download the Twitter iOS app (ie Not Android for now) Read tweets, reply to tweets and follow up to 50 users. You can also search for tweets, explore news and trending topics, and get notifications.
Twitter said this test was available to a small number of users on iOS, but didn’t specify whether it was limited to a select number of countries.
This is a significant departure from how the Twitter app is currently set up. Currently, you must sign up for an account to view tweets in the app. (And to be clear, you can still view Tweets without logging in or registering on the web.)
But while you can read and reply to tweets, you can’t retweet or like tweets without an account, or re-tweet in this experiment.
You can’t do too much in the way of personalization either. Twitter allows Try Twitter users to configure limited personalization based on people you follow and places you’ve been. You can change the location settings at Settings & privacy > Privacy & security > What you see > Explore settings.
Twitter has long worked to reduce the friction of becoming a Twitter user.
Last year, it Introduced third-party login buttons, so that people who register or log in can associate their logins with Google or Apple accounts. (That remains an option for those signing up for accounts on Twitter, although it’s moot for Try Twitter.)
In this context, and in general, Twitter has received a lot of criticism for making it too complicated for new people to get started and become regular users of the app – something it has tweaked over the years by creating it easier to find accounts to follow, Suggestions for preloading to suit people’s interests and improve mechanics tweet, read and filter from content you could Not wanna see.
in the Twitter Q2 2022 results As announced last month, the company noted that its monetizable daily active users (mDAUs) — a metric Twitter developed for its own usage — increased 16.6% year over year to 237.8 million. It’s in there by accident a lawsuit with potential acquirer Elon Musk having done so partly due to a disagreement over user numbers, but the overall effort to grow its base remains a top priority no matter how that plays out.
App researcher Jane Manchun Wong first spotted the so-called Try Twitter feature, and later Laura Burkhauser, product manager, confirmed the experiment.
Burkhauser also mentioned that the idea of this test is to allow users to “get” the Twitter experience — like reading tweets and creating a timeline based on their followers — without creating an account. There’s a degree of upselling here: Apparently, the hope is that once users get used to Twitter’s interface, they’ll sign up for an account to interact with tweets and post their own.
Experiences with test drives are also used by other apps. For example, with TikTok, you can start watching videos as soon as you download the app. So it makes sense for Twitter to remove onboarding roadblocks so users can try out its network. And a number of apps let you search their networks across the web (like Twitter already does).
Use Twitter’s iOS app without signing up for an account in Twitter’s latest test – TechCrunch Source link Use Twitter’s iOS app without signing up for an account in Twitter’s latest test – TechCrunch