The USC Athletics Club and Pechanga Resort Casino today announced a sponsorship agreement. Under the agreement, both parties have announced that Pechanga has been designated as “the official resort and casino of USC Trojans and the official partner of USC Athletics.” The agreement also establishes a university and tribal education alliance and creates an annual scholarship fund, they said.
Co-announced, the partnership covers USC football, men’s and women’s basketball, Trojans radio networks, digital and social platforms, USC Athletics, and initiatives based on reach and cause to the broader community.
“Audiences will see the Pechanga logo and name within the Los Angeles Memorial Coliseum,” the release said. “The establishment of the Education Alliance sets us apart from other Pac-12 schools and casinos and tribes in California,” they said.
Pechanga has pledged an additional $ 200,000 a year “to further enhance students’ higher education goals.” The parties said they would share details of the scholarship and education alliance in the coming weeks and plan additional support and involvement in special philanthropy.
“We are very excited about the opportunity to establish and deepen formal relationships with the scholarship fund and the tribes.
“University,” said Mark Macaro, tribal president of the Pechanga band of the Louis Segno Indians. “This partnership will bring new and meaningful opportunities for affluence to native youth.”
Mike Bourne, USC’s Director of Athletics, said: “We are pleased to announce this exciting partnership with Pechanga Resort Casino. Their commitment to community initiatives and cause marketing is in line with the values of our campus and this partnership has been built. Represents the foundation.
“The future of our partnership is very bright because it has a positive impact on our common dedication to youth development and our community. This relationship goes far beyond regular sponsorship agreements. We are very pleased to be able to set new industry standards in this area. We are grateful for Pechanga’s leadership in supporting the university and student athletes. “
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