Tumblr users lash out against its beta subscription feature – TechCrunch

The Tumblr community often calls itself the Wild West of the Internet, but that’s not a mistake. A Text post There are over 70,000 notes, which are the best. “Tumblr is my favorite social media site because it’s literally a place where celebrities can’t live. There’s no validation system or algorithms to boost posts. It’s a completely lawless wasteland for them.”

But like other social media companies, Tumblr keeps users sharing esoteric fan art, incomprehensible shit, and overly personal diary entries hidden under the “read more” button. , You need to bring yourself to the surface.Yesterday, Tumblr announced its limited beta test Post + subscription featureThis will eventually allow Tumblr users to post paywall content to subscribers who pay $ 3.99, $ 5.99, or $ 9.99 per month if everything goes according to plan.

Image credit: tumbler

Tumblr is far from the first social media platform to pursue revenue in this way — Twitter is deployed Super follow When Tip jar Features, and this week YouTube announced Chip function Too. Even on Instagram, users say “Exclusive story.. But on websites with communities that take pride in being “a completely lawless wasteland” for those who have a platform ( Wil Wheaton And Neil Gaiman, Just vibrating), the move to paywall content was unwelcome with open arms.

Monetization is a double-edged sword. It’s not considered cool for Tumblr artists to link to third-party Patreon or Ko-fi sites on their blogs. There, the most enthusiastic followers can access paywall content and send tips. So Post + seems like an obvious way for Tumblr to generate revenue. Instead of directing your followers to other websites, you can build a way for fans to support creators on their own platform with a 5% reduction. This is not unreasonable given that Twitter earns 3% from new monetization tools, while video-centric platforms such as YouTube and Twitch account for 30% and 50%, respectively. But Tumblr isn’t Twitter, YouTube, or Twitch. Unlike other platforms, Tumblr doesn’t allow you to see how many followers you have, not your account. Determining whether the person behind a popular post has 100 or 100,000 followers is not easy, and users like it that way. However, Post + changes that and gives bloggers an icon similar to Twitter’s blue check next to their username.

Tumblr Post + Creator Profile

Tumblr has released Post + to a select group of selected creators this week. Kaijuno, Writer and astrophysicist.Platform announced Post + New blog Not established, unique to this product staff blog, Users know to check big announcements. Therefore, as the most common user granted access, 24-year-old bloggers have a fierce backlash from angry Tumblrites who don’t want to see their favorite social media sites turn into supercapitalist hellish places. Was the target of. When Kaijuno was threatened with murder in a Post + beta test, Tumblr staff intervened and accused him of harassing Post + users.

“We want to hear about what you like, what you like, and what you’re worried about. Not so good. Tell me. We can take it.” Tumblr writes on it staff blog.. “What we haven’t accepted so far is the targeted harassment and intimidation that these creators have endured since this afternoon. […] All they do is test the functionality. “

Before posting, a representative of Tumblr’s staff contacted Kaijuno directly to check in for backlash, but Tumblr has limited capabilities after users are threatened with product use.

“I felt like a sacrificial lamb because I didn’t announce Post + in advance and gave it to only a few people. A user-based cross that was very angry when trying to pay for medical care. We’ve reached the line, giving people the option to pay for content, “Kaijuno told TechCrunch. “I knew there was a backlash because users hate any changes to Tumblr, but I thought it was the staff who bear the brunt of the backlash, and beta testers would be spared from most of them.”

Why do Tumblr users see monetization as such a threat? It’s not about whether it’s worth supporting creators, but whether Tumblr can host such services. Several long-time enthusiastic Tumblr users who spoke to TechCrunch mentioned the late 2020 incident where people’s blogs were hacked by spambots who posted constant ads for Ray-Ban Summer Sale.

“Tumblr isn’t the most well-coded website. It’s easy to break functionality,” Kaijuno added. “I think all of your financial information, including trusting Tumblr, has been repulsed.”

Tumblr users are also worried about the privacy implications of Post +. In the limited beta, Post + users can block users who subscribe to the blog only by contacting Tumblr support. In the case of subscriber harassment, this can leave bloggers vulnerable in potentially dangerous situations.

A Tumblr spokeswoman told TechCrunch, “Post + will allow creators to block subscribers directly prior to their release to all US-based creators this fall.”

Still, the very online Gen Z currently configured 48% on Tumblr We know that we can’t expect the platform to continue to exist unless we raise enough money to pay for our staff and servers. 2018, Tumblr lost Almost one-third Percentage of monthly page views after all NSFW content is banned — Since then, the platform’s monthly traffic has remained relatively stagnant.

Image credit: SimilarWeb

A former Tumblr employee told TechCrunch that the Post + feature started as TipJar. However, Tumblr experts who aren’t working directly with the community redirected the project to create a paywall subscription product.

“I think TipJar will be a huge improvement,” said the creator of the Tumblr blog. Normal horoscope.. I make a living through Patreon through a core audience developed on Tumblr, but I don’t find Post + attractive to the business. “External service [like Patreon] With more options, more benefits, better prices, as a creator, you can choose how to present them to your viewers. “

However, paywall subscription services are different in Tumblr’s collective view. For sites that thrive on fandom, creators of fan art and fan fiction are worried about placing this derivative behind the paywall. Encourage What they do — will put them in legal trouble. Even the major fan fiction site, Archive of Our Own Ban that user From links to sites such as Patreon and Ko-Fi.

“Built-in monetization attracts businesses, corporate accounts, and generally the people who are there to make money first and then serve content,” said regular horoscopes. “It changes the culture of the platform.”

Throughout Tumblr, upset users are rallying for followers to get Post + Feedback survey To express their frustration. The staff welcomes this.

“Like other new product launches, we hope users will have a healthy discussion about how this feature will change the dynamics of how people use Tumblr,” a Tumblr spokeswoman said. I told TechCrunch. “Not all of this feedback is positive. That’s okay. Constructive criticism facilitates the way we make our products and ultimately makes Tumblr a better place.”

Tumblr’s vocal community has long been empowered to question whether it is possible to establish new revenue streams in a way that the platform feels organic. The protection that Tumblr’s user base feels about the site sets it apart from Jaguar Notes on social media like Facebook, despite the lack of trust in its staff. Put e-commerce at the forefront Without much scrutiny. But even three years after the devastating porn ban, it seems difficult to grow Tumblr without alienating those who make social networks unique.

Platforms like Reddit and Discord are floating by selling digital merchandise such as coins and special emojis that reward top posters.Each company has different financial needs, but choosing Tumblr to monetize with Post + It emphasizes the company’s lack of insight into the wishes of its community.

Tumblr users lash out against its beta subscription feature – TechCrunch Source link Tumblr users lash out against its beta subscription feature – TechCrunch

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