Top 5 Video Editing Tools to Grow Your Business

In this digital era, business competition is getting tougher, encouraging businesses to always be creative in conveying their marketing messages. One of the best ways to promote your business is through video marketing.

Social media platforms are now leaning toward video content. YouTube Shorts, Instagram Reels, Facebook Live, TikTok, you name it. Marketing strategies through video content will not only provide an opportunity for businesses to expand their reach but also make it much easier for them to be able to display various essential features of their product engagingly.

But, just like any other marketing tools, videos need to be well-produced and well-edited to bring the result you want to you. When you create excellent quality videos,video helps you  convey a marketing message and give a more personal impression.

Therefore, it is essential to use the best video editing application to produce higher-quality content. With hundreds (if not thousands) video editing tools out there, we’ve narrowed them down into the top five:

1. Adobe Premiere Pro

Adobe Premiere Pro is professional video editing, one of the best in its field. The selection of features is also diverse and greatly facilitates the work of video editors.

Moreover, It also offers a straightforward software interface to understand so that anyone can use it, from beginners to professionals.

The feature options are diverse and make the job of the video editors out there a lot easier. That way, you can create various kinds of quality videos such as cryptocurrency videos, product videos, How-to videos, etc.

Interestingly, the project file that you created can be imported into Adobe After Effects for adding visual effects to make it more stunning.

2. Lightworks

Lightworks is a video editing tool specifically for experienced videographers. Many award-winning telvision programs and films have used Lightworks.

This application includes a top-class video editing application capable of color correction, motion graphics, and composition capabilities. This application requires a high level of knowledge in its operation.

That’s why only professional videographers are suitable to operate it. You can use the free version first to try the basic functions and features. If you are satisfied, you can start subscribing to the paid version.

3. Animoto

This video editing tool is quite remarkable because Animoto is suitable for use by anyone. Starting from vloggers and photographers to marketers. With Animoto, you can create videos with the quality of professional videos.

There are various kinds of videos that you can make in this tool—starting from recipe videos to news videos. You can also create short videos with engaging visual animations, such as explainer videos that are currently popular among marketers.

4. FilmoraGo

FilmoraGo is one of the most popular video editing tools. Over 100 million users have downloaded this video editing tool on Android and iOS.

FilmoraGo is a fantastic video editing tool that offers a variety of features to make your videos the star of the show. Most features are free of charge, but there are also some premium extras you can purchase if you’re interested.

With a simple, user-friendly, and cost-effective tool system, filmoraGo is perfect for beginners and those of you small budget businesses who want to promote your products through high-quality product videos.

In addition, another advantage of using this video editing application is that the edited video does not have a watermark and a video duration limit.

5. Animaker

Animaker is an online video editing tool for creating animations and live-action videos in real-time, which may be suitable for beginners and professionals who want to save time and money. Interestingly, they offer more than 1000 templates to create videos using drag and drop editors.

The Animaker platform is an excellent solution for content marketers, storytellers, entrepreneurs, and maybe HR teams. You can quickly create various types of videos, such as training videos, animated videos, explainer videos, product videos, etc.


Nowadays, video content has become one of the most popular social media content. Many businesses are competing to make video marketing to attract customers’ attention. However, most of them struggle to produce attractive and high-quality videos.

With the five video editing tools above, you can help your business produce high-quality videos that can attract customers’ attention in seconds. A well-edited marketing video is key to a higher engagement– which then translates into business growth in the future.

Author Bio

Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

Twitter: @breadnbeyond

Email: andre@breadnbeyond.com

LinkedIn: Andre Oentoro


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