TikTok is expanding its Marketing Affiliate Program to add new content marketing partners, the company announced to TechCrunch. The extension will allow marketers to manage their TikTok accounts without leaving their third-party content marketing platforms. The short-form video app works with Sprout Social, Hootsuite, Sprinklr, Emplifi, Dash Hudson, Khoros, Brandwatch, and Later for its first launch.
According to TikTok, marketers can now manage and optimize their content campaigns directly through these third-party platforms. This integration allows brands using these partners’ platforms to schedule and publish content on TikTok while managing cross-platform content. Brands will also be able to track real-time profile and video metrics and compare performance to other platforms. TikTok says brands will also be able to fine-tune their strategies by better understanding audiences and engagement.
Marketers can now also track conversations happening in the comment sections of their videos. With the new integration, brands will be able to better understand their audiences and stay connected with users on TikTok by maintaining a consistent response cadence, TikTok says.
The company launched its marketing affiliate program in September 2020 with the goal of making it easier for marketers to connect with users on TikTok. The program includes partners across multiple categories, including campaign management, creative, measurement, impact, commerce and sound. With this new launch, the company has added a content marketing section.
The launch comes as TikTok has been looking for ways to help brands better reach users on its platform. Last month, the company started a new Creative Agency Partnerships (CAP) University Program designed to help creative agencies become “TikTok Experts”. The five-week program teaches attendees what they need to know about getting started on TikTok and how to use the platform to up their marketing game.
Earlier this month, TikTok introduced a new way Lure advertisers to its platform by allowing them to showcase their brands’ content alongside the best videos on TikTok. TikTok launched TikTok Pulse, a new context advertising solution This ensures that brands’ ads are placed alongside the top 4% of all videos on TikTok.
TikTok partners with Hootsuite, Sprinklr, Emplifi and more to make it easier for brands to reach users – TechCrunch Source link TikTok partners with Hootsuite, Sprinklr, Emplifi and more to make it easier for brands to reach users – TechCrunch