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The PR boss behind Groupon, Lemonade and Squarespace shares how to land press coverage at TechCrunch Early Stage – TechCrunch

Aspiring early-stage founders need two essential prerequisites to get their startups off the ground and put them on a solid footing – funding and media exposure. Earned media can lead to funding, but also to more recruitment opportunities for people who just raised funds. And placing an article in the right publication can also increase your customer base.

Media coverage in credible outlets can steer your startup’s course in the right direction without using your marketing dollars. It introduces your business to a broader or more targeted audience and can ultimately be a sign that you’ve finally made it.

Sounds great right? But you’re not the only startup aiming for quality media coverage. Journalists are inundated with a regular exchange of gunfire on a daily basis. They, like their audience, can have short attention spans and are likely to get impatient with pitches that are too long-winded or irrelevant to them.

Learning how to build mutually respectful, lasting relationships with journalists will serve you well now and throughout your entrepreneurial career. Developing your media pitching skills is tantamount to refining your investor pitch.

That’s why we invited Elliott Tomaeno, Founder and CEO of ASTRSK, to share best practices in the aptly named session. How to get Earned Media at TechCrunch early stage on April 14th. He will explain the way journalists think about news and outline effective strategies to cut through the noise and grab their attention. In short, he’ll explain why he thinks the most important work happens before you send that first email to a reporter.

Tomaeno founded ASTRSK, a NYC-based PR firm, in 2012. He brings a wealth of experience in weaving compelling startup stories and presenting them to the press. Over the past decade, Tomaeno’s client list has included dozens of innovative companies, including Groupon, Lemonade, Misfits Market, Moo, Prime Video, Squarespace, THINX, and TomboyX.

ASTRSK has been involved in launching more than 300 startups and technology products and has been part of 12 exits. As a business angel, Tomaeno placed bets on the Female Founders Fund and is an LP at Primary Ventures.

Prior to ASTRSK, Tomaeno spent 15 years developing his PR sense at various agencies in San Francisco, NYC, London and Paris. Companies he has worked with include Facebook, Eventbrite, Squarespace, Frank & Oak, Glu Mobile, ClassPass, and Zola.

Tomaeno has spent his life telling stories about startups to the press TC early phasehe will show you how to recruit and recruit journalists to help you gain invaluable media exposure for your business.

TC early phase Sessions provide plenty of time to engage, ask questions, and go home with a deeper, working understanding of issues and skills essential to startup success. So there are only a few tickets left at this price Rregister now to reserve your seat before prices almost twice!

The PR boss behind Groupon, Lemonade and Squarespace shares how to land press coverage at TechCrunch Early Stage – TechCrunch Source link The PR boss behind Groupon, Lemonade and Squarespace shares how to land press coverage at TechCrunch Early Stage – TechCrunch

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