However, Chron fiercely confused a number of keywords with Google and confirmed his own suspicions. He bought a black leather jacket with a retail value of $ 2,150 from McQ by Alexander McQueen for just $ 10. “Lesson of the day,” he says. “Always keep your phone with you when you save quickly to check the fact.”
Similarly, Chron once found Christian Dior’s black patented minimonogram saddlebag buried in a pile of narrow jeans and Forever 21 hoodies at the flea market. He trusted his instinct for its quality and authenticity and bought it for $ 15. Current resale value? Over $ 2,300.
But not all epic vintage fashion results are spontaneous or random. Tracing the actual gem used often requires more footwork than navigating the racks of the local Salvation Army. Rachael Bozsik, the keynote speaker and personal branding coach for women entrepreneurs, says she is obsessed with hunting. So for the upcoming Aspen wedding, he spent hours researching vintage acquisition – set alarm clocks for Paris timing, bid on live auctions, and dived into Instagram hashtags. He also asked for help from luxury bridal experts and vintage shippers.
He eventually found his 1970s couture-hand-beaded Prada training dress at a flea market for $ 150, which he estimates to retail for about $ 10,000.
Bozsik says he looked at it as a child Antique Roadshow instead of Saturday morning cartoons and asked for stops at every Goodwill during family outings.
“Over the years, I’ve collected a few tips and tricks to prove authenticity,” she says, noting that she researches the text on the labels as well as the material and quality of the zippers to help her understand the value of the garment.
In addition, he does what he calls a wrinkle test. “Luxury products use the best fabrics and leathers, so when looking at vintage tulle or chiffon dresses, it should feel soft, ethereal and feathery,” she says. “If you wrinkle a tulle or chiffon fabric, it should never feel rough or retain its shape.”
Kevin Ngo, a RealReal fashion and handbag specialist, explains that Bozsik’s approach is similar to that of professionals who value vintage fashion and handbags.
He says experts evaluate the five pillars of handbag and clothing authentication: piece hardware, fonts and typography, production codes, materials, and overall structure.
“Tags tell stories,” he says. “Almost all luxury handbag labels use production codes that consist of a specific format and a series of letters and numbers that indicate the age, style, craftsman, textiles, or even colors of the piece.” For example, every Louis Vuitton bag made since 1982 has an alphanumeric code that can help identify the song.
Still, he says, don’t be too quick to discount a piece if you’re not familiar with its label: Brand fonts have changed over time on almost all luxury labels, he explains. For example, Céline’s accent above the letter e has come and gone beyond brand development.
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