Taco Bell wants fans to decide which menu items to bring back

How to beat Taco Bell, depending on who you ask Release of popular products just did get them back Great or annoying after a few weeks.

While it helps generate excitement about certain limited-time promotions, fan complaints comings and goings Mexican pizza has reached a fever pitch this summer.

Hmmm!brand (Yum) – Originally owned Taco Bell brought back After more than 175,000 launched Change.org Petition However, after underestimating supply and running out of ingredients in many places, it had to be removed from the menu again.

“Good! Hope we have enough supplies this time!” One Twitter (TWTR) A user sarcastically wrote about Taco Bell’s announcement that Mexican pizza will be making a full comeback in the fall.

Many others took to social media to express their skepticism and frustration.

Who remembers Enchilito?

Brands often underestimate the popularity of certain items and have to change their retirement plans in Pitchfork after the fact ( chocolate octopus), more and more chains are having great success involving fans in the menu process.

This time, Taco Bell is asking fans to vote on which of two discontinued items it will return to the menu for a limited time later this year: Double Decker Taco or Enchirito.

The Double Decker Taco was introduced in 1995 and became a permanent menu item in 2006.

Featured in series of commercials It existed with basketball star Shaquille O’Neal for 13 years before decommissioning in 2019. “Double-decker” refers to a layer of crunchy tortillas and a layer of fried beans placed between regular soft tortillas.

Enchilito is a play on words referring to the fusion of burrito and enchilada. Soft flour tortilla stuffed with beef and beans, topped with cheddar cheese and traditional enchilada red sauce.

A Taco Bell staple that has been on and off since the 1970s, it was completely discontinued in 2013.

Enriched rice is also processed in various ways. Change.org petition However, they have become significantly smaller than those seen in Mexican pizza, as they have had more time to merge into fast food lore and memory.

Fans decide the menu

Sean Tresvant, Taco Bell’s Chief Brand Officer, said, “Following our love and passion for Mexican Pizza, we are committed to providing exclusive access to unique digital experiences that nurture brand love, helping us reach the voices of our most loyal fans. We wanted to continue to raise the said in a statement.

To determine the fate of any item, taco bell app Then vote on which items you’d like to bring back between September 27th and October 7th.

Taco Bell is one of them, as voting is only done within the app. many chains Get more people to download and order your app with exclusive offers and promotions.

Once the votes are tallied, the winning items will appear in the app and at select Taco Bell locations on October 7th.

Details on when and for how long the winner will be back are yet to be revealed, but it’s expected to appear on Taco Bell’s menu by the end of 2022.

“No one gets Taco Bell more than our community, so we’re thrilled to empower them with this in-app voting experience and directly influence our menu.” said Tresvant.