Swiss chocolatier replaces Godiva at Fashion Valley

Swiss premium chocolate maker Lederac opened its first location in California last month at the Fashion Valley Mall in San Diego as part of a family-owned company’s recent entry into the US market.

In Fashion Valley, the Swiss Chocolatier has taken over the former Godiva storefront on the ground floor of 839 square feet opposite Macy’s. three, Rederak Twenty super-large slabs of chocolate bark, now known as “Frisch Schoggi”, are displayed on the glass window as a telephone card, and all five senses are used to provide a product that is believed to be far superior to convenient chocolate. We encourage our customers to experience it. Branded craftsmanship pralines, truffles and chocolate-covered popcorn can also be sampled and purchased in-store.

Founded in 1962, Läderach specializes in everything from beans to stores, handmade chocolates and Switzerland. This means ingredients such as milk and honey procured from Swiss cows and bees, and products designed to be enjoyed within weeks rather than months of production. The business, which has been passed down from father to son and grandchildren, received international acclaim when product leader Elias Lederak was awarded the World Chocolate Masters in 2018.

The location of San Diego 34 leasehold rights Rederak was purchased from Godiva in February. Godiva has decided to close all stores in North America due to sluggish retail sales. The exchange of chocolate will significantly increase Läderach’s physical footprint in the United States. The company has recently moved abroad, starting with stores in Canada and New York in 2019.

Nathanael Hausmann, President of North America, said: America.

The pandemic also increased consumer desire for high-end treats, he said.

“We’ve seen gratitude for innovative food, enjoying and enjoying the moment, and celebrating you eating very fine food,” he said.

Fashion Valley Rederac is open Monday to Saturday from 11am to 8pm and Sunday from 11am to 7pm.

Swiss chocolatier replaces Godiva at Fashion Valley Source link Swiss chocolatier replaces Godiva at Fashion Valley

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