Study identifies barriers to COVID vaccine uptake and powerful influence of family and friends

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Public health messages that promote the value of COVID-19 vaccination at the state, city and community levels may have less impact on vaccination decisions than signals people receive from their family and friends.

That was according to a study published on the cover of the magazine on July 19 Proceedings of the National Academy of Sciences. Therefore, the most promising public health affairs to increase the adoption of the vaccine against COVID-19 should be looked for ways to use social norms between close ones, the study shows.

“One of the takeaways is the importance of people’s understanding of the intentions of the people around them,” said Nathaniel Rabb, project manager at the Policy Lab at Brown University and lead author of the study. “It gives more credence to the idea of ​​changing the disclosure rules. Others can be given survey data we found that in the under-vaccinated group, people read the rules and spoke less, even if they had been vaccinated. It’s almost illegal.”

The research team stated that there is a feedback loop that needs to be dismantled, said Rabb.

“It will certainly require a different population health A more political way than putting up billboards with how many people in your state have been vaccinated, or cajoling people into doing it or telling them they’re at serious risk,” Rabb said. “It’s going to require a long-term strategy. . In our results, it seems you have to break those barriers to talk about it—and that’s no small thing.”

The results of the study are based on a survey of respondents from Rhode Island and the general population of the United States in 2020 in the first year of the disease, and in March 2021 as soon as vaccines are available to the general public. The data was collected and analyzed in collaboration with the Rhode Island Department of Health.

Participants answered questions about their willingness to vaccinate and how many people they believed would be vaccinated among different groups—including their family and friends, neighbors, people in their city and state, and among others. Democrats, Republicans and Independents.

Acceptance of vaccination depends on the ability of others to do so. The strongest relationship was between prevention intentions and social norms to the friends and family of the respondents. It weakened as the group thought expanded to include people in one’s neighborhood, city and state.

“The strength of the relationship diminishes as the groups become more passive,” Rabb said.

The results of the study can help inform public health policy and provide a springboard for identifying ways to break down information systems.

“On paper, we’re wrestling with what it means to be strong and we’re going through options,” Rabb said. “Vaccination at the city or state level isn’t going to change anyone’s mind. But doing it at the friends and family level can be unexpected or acceptable. The challenge is figuring out how to balance it at that level.” friend and family – and the challenge puts the public health agency in a situation.”

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More information:
Nathaniel Rabb et al, The effect of social norms differs from “other” groups: Evidence from the intention to prevent COVID-19, Proceedings of the National Academy of Sciences (2022). DOI: 10.1073/pnas.2118770119

Its availability
Brown University

hintStudy Finds Barriers to Taking COVID Vaccine Strong Influence of Family and Friends (2022, July 20) Retrieved July 20, 2022 from uptake-powerful. html

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Study identifies barriers to COVID vaccine uptake and powerful influence of family and friends Source link Study identifies barriers to COVID vaccine uptake and powerful influence of family and friends

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