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Storyblok raises $47M to build out its headless CMS aimed at non-technical users like marketers – TechCrunch

The world of web development is becoming more democratized – and more creative – thanks to innovations in “headless” systems that offer more flexibility in how a website looks and functions: a middle ground between using rigid templates and creating and managing each one from scratch Part of a web’s tech stack. Today, one of the startups developing headless tools specifically for content management is announcing a major round of funding based on some key customer wins.

story block – a startup founded in Linz, Austria, which has developed a headless CMS designed for both technical and non-technical users such as marketers to manage content generated on websites, apps and other digital interfaces for education , retail, gaming and other types of publishers appear – has raised $47 million, funding it will use to continue expanding its CMS platform with more functionality. The company’s tools are already used by a few other 74,000 companies, including Netflix, Adidas, T-Mobile, Happy Socks, and Deliveroo, who together have built about 120,000 projects on it.

Series B is led by Mubadala Capital and HV Capital, with 3VC and firstminute capital also participating. Funding follows a Series A of $8.5 million in February 2021 also led by Mubadala. Storyblok has raised $58 million to date and is not disclosing its valuation.

There are a number of headless CMS providers in the world today – companies like Satisfied, Prismatic, content stack, Strapi and many more – that compete with Storyblok, but CEO and co-founder Dominik Angerer believes his company represents a new wave of innovation in web development.

Years ago, companies like WordPress, Squarespace, and Wix broke new ground in allowing users to choose from a dynamic set of templates when building websites. More recently, a newer group of startups leveraged innovation around APIs to embed complex engineering processes, creating a new approach to construction sites (“headless,” the term coined by the founder of Commercetools, who, as the name suggests, is the idea originally on building e-commerce sites). But these still represented a pain point for the entire organization: Headless in that sense may have eliminated the need to build the very technical and complex backend for managing payments and databases, but not the technical details of building or populating the front end of websites.

This is where Storyblok comes in: “Headless” systems represent a new generation of web development: a headless CMS that can also be used by laypeople and marketers. Angerer and his co-founder Alexander Feiglstorfer came up with the idea in 2017 when they realized that the systems in use at the time still required developers to create and maintain content. So their solution was to develop modules to manage the site and block it originally coded by developers (either at the company in question or by a network of 1,000 third parties on a marketplace powered by Storyblok) but then updated by marketers and could otherwise be manipulated.

The end result has gained a lot of traction in part because it fills this significant gap that exists in many organizations: those who most often need to access website content are typically not the technical teams, but rather those who create the content administer. And as digital content proliferates across a wider range of formats and screens — games and apps, smartphones and watches — it requires even more input from the less technical teams and more strain on the development teams.

“We have believed in Storyblok since day one and the speed at which the company has been able to scale since our Series A investment has been remarkable. Storyblok’s strong organic traction is a true testament to the quality of the product Dominik and Alex have developed and we are delighted to continue our partnership with the Storyblok team,” said Fatou Bintou Sagnang, Partner at Mubadala Capital Ventures, in an explanation.

The company doesn’t see its mission as part of the wave of low-code and no-code tools: developers still need to be involved to build the first blocks that marketers can then update.

Angerer sees developing the headless structure and focusing on those blocks as part of “its core functionality,” he said. “So switching to building no-code tools would feel like a betrayal of that mission.”

However, third parties have plugged into the Storyblok system to create these tools for others to use if they choose.

Storyblok raises $47M to build out its headless CMS aimed at non-technical users like marketers – TechCrunch Source link Storyblok raises $47M to build out its headless CMS aimed at non-technical users like marketers – TechCrunch

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