Local

Starbucks is selling a new chocolate-flavored coffee

Starbucks are adding a new cold drink as the demand for iced coffee continues to grow. From Tuesday, the coffee chain adds a new chocolate cream to its menu. The drink includes cold coffee with “light, sweet and silky” chocolate cream with cold foam and sweetens with vanilla syrup. The new offer is inspired by “nostalgic summer moments”, Starbucks said in a press release. “The classic combination of coffee and chocolate notes, together with the taste of malt in the cold foam of the chocolate cream, are reminiscent of milkshakes with chocolate malt. or this last piece of melted chocolate ice cream on a hot summer day, to recreate the sweet, creamy flavor of last summer, ”said Rosalyn Batingan of the Starbucks beverage development team. Prices for a grande chocolate ice cream range from $ 5.25 to $ 5.45 Depending on the city ordered by US customers. Cold drinks, such as iced coffee and Frappuccinos, have proven to be extremely successful for Starbucks. Interim CEO Howard Schultz said in last week’s earnings announcement that they account for “almost 80% of the business”. Just three years ago, cold drinks accounted for about half of the Starbucks business. In the past, Starbucks has credited cold drinks, including cold coffees, which boosted its value and helped boost sales in the afternoon, which was previously a sore spot for the company. The chain has expanded its options for cold coffee with seasonal flavors, such as a cold coffee pumpkin cream in the fall and an Irish cold coffee cream during the holidays. The new chocolate cream is available all year round. Starbucks is also successful in attracting young people with its cold coffee drinks, because these customers often see cold coffee as an alternative to soft drinks and energy drinks, according to a report by Guggenheim Partners. And Starbucks customers are more loyal to cold brews and iced coffees. Schultz last week acknowledged that the company’s employees were facing “enormous pressure” as demand increased. Sales at North American companies, open for at least 13 months, rose 12% in the quarter ended April 3. Revenue rose 17% in the region for the quarter.

Starbucks adds a new cold drink as the demand for iced coffee continues to grow.

From Tuesday, the coffee chain adds a new chocolate cream to its menu. The drink includes cold coffee with “light, sweet and silky” chocolate cream with cold foam and sweetens with vanilla syrup. The new offer is inspired by “nostalgic summer moments”, Starbucks said in a press release.

“The classic combination of coffee and chocolate notes, together with the taste of malt in the cold foam of the chocolate cream, are reminiscent of milkshakes with chocolate malt or this last piece of melted chocolate ice cream on a hot summer day, to recreate the dessert. , a creamy taste of last summer, “said Rosalyn Batingan of the Starbucks Beverage Development Team.

Prices for a large chocolate cream with a cold drink range from $ 5.25 to $ 5.45, depending on the city from which US customers order.

Cold drinks, such as iced coffee and Frappuccinos, have proven to be extremely successful for Starbucks. Interim CEO Howard Schultz said in last week’s earnings announcement that they account for “almost 80% of the business”. Just three years ago, cold drinks accounted for about half of the Starbucks business.

In the past, Starbucks has credited cold drinks, including cold coffees, which boosted its value and helped boost sales in the afternoon, which was previously a sore spot for the company. The chain has expanded its options for cold coffee with seasonal flavors, such as a cold coffee pumpkin cream in the fall and an Irish cold coffee cream during the holidays. The new chocolate cream is available all year round.

Starbucks are also successful in attracting young people with their cold coffee drinks, because these customers often see cold coffee as an alternative to soft drinks and energy drinks, according to a report by Guggenheim Partners. And Starbucks customers are more loyal to cold brews and iced coffees.

Schultz acknowledged last week that the company’s employees were facing “enormous pressure” as demand increased. Sales in stores owned by North American companies, open for at least 13 months, increased by 12% in the quarter ended April 3. Revenue rose 17% in the region for the quarter.

Starbucks is selling a new chocolate-flavored coffee Source link Starbucks is selling a new chocolate-flavored coffee

Related Articles

Back to top button