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SoundCloud acquires Musiio, an AI music curator, to improve discovery – TechCrunch

An online audio sharing platform and streamer, SoundCloud has acquired Musiio, an AI music curation company. With Musiio’s team and technology, SoundCloud plans to strengthen its music recognition capabilities and help the platform assert itself Streaming giants like Spotify. The terms of the deal are unknown.

Singapore-based Musiio, founded in 2018, has developed an AI that can “hear” music faster than a human could, tag audio, and curate playlists. The technology helps predict what songs a listener might want to hear next, and when users spend more time on SoundCloud, the business ultimately benefits.

At TechCrunch last covered Musiio After its $1 million seed round, the company just had its first public client, the Free music archive, a Creative Commons-like free music site developed by US independent radio station WFMU. Musiio managed to uncover a number of songs that had been “lost” in the sprawling catalog and helped an eight-year-old track double its number of plays in two days.

Nothing will ever replace the intimacy of a hand-picked tracklist on a mixtape, but the benefit of AI curation is that it can bring lesser-known songs and artists to new audiences. In an intriguing instance, Spotify’s AI popularized a rare B-side by indie rock heroes Pavement called “Harness Your Hopes,” which went on to become the band’s most-played song on the platform — even Pavement frontman Stephen Malkmus didn’t recognize the song when he heard it playing in a Portland bakery.

SoundCloud President Eliah Seton believes Musiio’s AI capabilities will yield particularly interesting results on a platform like SoundCloud, where anyone can upload music, regardless of whether they’re signed to a label or have a distributor.

“SoundCloud is a unique business. Its unique market position as both a music streaming service for fans and an artist services company is unlike any other streamer. That means it’s the only platform that truly has a direct relationship with artists and listeners,” Seton told TechCrunch.

Seton didn’t specify what kind of new features fans can expect, but added that he hopes Musiio’s technology will allow SoundCloud “to know what tracks are moving before anyone else.”

Founded in 2007, SoundCloud claims to have 300 million tracks from 30 million creators, streaming in 190 countries. At last it rose $75 million by SiriusXM in 2020.

SoundCloud acquires Musiio, an AI music curator, to improve discovery – TechCrunch Source link SoundCloud acquires Musiio, an AI music curator, to improve discovery – TechCrunch

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