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Sony and Honda reveal plans to jointly make and sell electric vehicles – TechCrunch

Sony’s current big darling is playing itself out as an automaker, and today it announced it’s signed one Letter of Intent (MOU) with the real car manufacturer Honda to further discuss and develop this idea. The two companies jointly announced that they would be formally evaluating their intention to form a joint venture later this year to focus on developing and selling new electric vehicles and developing and launching a new “mobility service platform” to use with the new vehicle.

Under the current design of what the new joint venture would look like, Sony would be showcasing its “imaging, sensing, telecommunications, network and entertainment technologies” capabilities, while Honda would…well, really supply the car stuff. The “New Company” the two founded would be behind everything from design and development to sales of the resulting new electric vehicles, but Honda would manufacture the cars under their contract. Sony will provide the new company with a mobility service product for its use.

If all goes according to plan (which is almost certainly subject to change given the early stage of these talks), the joint venture would start selling its first cars starting in 2025.

Sony has now had at least three different splash moments to show off its flirtation as an automaker, each at the annual CES tech show. It surprised everyone Bringing a concept car called the Vision-S to the show in 2020then additional details were shared in 2021, including videos of a working prototype Driving both on the racetrack and on public roads. Most recently, it unveiled a Vision S SUV concept in addition to the original sedan and announced it would create a new company bearing the name Sony Mobility Inc. is focused on “exploring” the commercialization of its own electric vehicles.

The “mobility service” part is perhaps most interesting in the context of what Sony has focused on with its own EV concepts. These feature dashboards adorned with displays emphasizing connectivity and entertainment for passengers onboard. Sony is obviously succeeding in these areas, but it’s also not known for its user and software interfaces (Sony camera and phone users will know what I’m talking about), so it’s a big question mark as to how that plays out.

Three consecutive head-turning concepts revealed that no automaker is finished at CES – especially at a show known for being the biggest showcase of vaporware ever. Similarly, a Memorandum of Understanding is often little more than a formalized agreement for two large companies to seriously think creatively together. But there’s a lot of smoke gathering here, and at least this MOU has some defined timelines in the mix to watch out for when it could get more specific.

Sony and Honda reveal plans to jointly make and sell electric vehicles – TechCrunch Source link Sony and Honda reveal plans to jointly make and sell electric vehicles – TechCrunch

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