Snap is partnering with Live Nation to improve the experience of going to concerts and festivals through its AR technology. The company says the multi-year partnership with Live Nation will “elevate performances beyond stages and screens.” The goal of the partnership is to create a deeper connection between artists and fans via immersive AR created with the help of Snap’s creative studio. arcadiawhich started last October.
Snap announced the partnership at today’s annual Snap Partner Summit.
At select concerts, fans can use Snapchat’s camera to launch and view AR experiences at venues. According to Snap, the AR experiences will be integrated into the experience of attending a show and help users create memorable moments. Visitors to select festivals can use AR to try on merchandise, make friends, and discover points of interest around the festival site.
“For years, video screens have been a canvas for visual expression at concerts and festivals around the world,” the company said in a statement. “They help artists tell their stories and bring music to life. We believe Snap’s augmented reality offers artists an incredible new creative tool that will transform the way fans experience their performances.”
Concerts and festivals featuring AR experiences include Lollapalooza in Chicago, Wireless Festival in London, Rolling Loud in Miami and The Governors Ball in New York. The first event to feature AR experiences is next month’s Electric Daisy Carnival in Las Vegas, which will use Snap’s AR technology to allow festival-goers to experience the festival through a new lens.
Snap partners with Live Nation to launch AR experiences at select concerts and festivals – TechCrunch Source link Snap partners with Live Nation to launch AR experiences at select concerts and festivals – TechCrunch