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Sales of cigars using the ‘natural’ descriptor are increasing, researchers find

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Cigarette sales using “natural” information are on the rise, according to Rutgers researchers.

“Selling cigarettes with ‘natural’ information is both popular and growing,” said Ollie Ganz, a professor in the Department of Health, Social Behavior and Policy at Rutgers School of Public Health and co-author of a published study. inside. newspaper Take care of tobacco. “This is because we know from previous research that the term‘ natural ’can reduce negative perceptions about the product, increase interest and influence people’s beliefs about the quality of the product and consumers he.”

The study looked at cigarette sales data for analysis trends in the sale of cigarettes that claim to be natural in packaging. They found that sales of cigarettes that claim to be natural have grown rapidly – from 22.3 percent in 2017 to 33.9 percent in 2021 – more than the sale of cigarettes that do not claim to be the same.

Researchers from the Rutgers Institute for Tobacco Research have analyzed digital camera data on features such as brand, taste, packet size and claims as “natural” printed on special packets sold to buyers .

Further research should examine the use of potential negative concepts especially on cigarette packs and advertising and its impact on consumer understanding and attitudes.

“The FDA should consider policies that prohibit the use of certain misleading information such as‘ natural ’in cigars marketing, and communication efforts to address the misunderstanding of the harm resulting from the use of this data, ”Ganz said.

The authors of the study include faculty members from the Rutgers Center for Tobacco Studies, the Rutgers School of Public Health and the University of Pennsylvania.


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Learn more:
Ollie Ganz et al, ‘The emergence of’ natural ‘cigarette production in the United States, Take care of tobacco (2022). DOI: 10.1136 / tobacco control-2022-057396

hint: Selling cigarettes using the term ‘natural’ is increasing, researchers found (2022, June 8) returned June 8, 2022 from https://medicalxpress.com/news/2022-06- sales-cigars-natural-descriptor.html

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Sales of cigars using the ‘natural’ descriptor are increasing, researchers find Source link Sales of cigars using the ‘natural’ descriptor are increasing, researchers find

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