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Roku announces multi-year extension with Amazon for Prime Video and IMDb TV – TechCrunch

While Roku had another crack With a tech giant, Amazon decided to play nice. As of today, the two companies have secured a multi-year extension of their distribution agreement for Amazon Prime Video and IMDb TV apps on Roku devices.

Issued in a statementconfirmed Roku by saying:

Roku and Amazon have reached a multi-year extension to their distribution agreement. Customers can still access the Prime Video and IMDb TV apps on their Roku devices.

The terms of the agreement were not disclosed. However, Roku users will be happy to know that they can still access the free add-on channel IMDb TV, which features titles like Judy justice, bow outand Leverage: Repayment.

Today’s announcement gave Roku a thrust in the stock price, which rose $6.39 to $132.11 in morning trade on the NASDAQ stock exchange.

Plus, the deal comes at a great time as Prime Video has recently become the exclusive hub of the NFL Football games on Thursday eveningsand they are at the top of the list when it comes to winning the league NFL Sunday Ticket from next year. There was also a new one Notice that the New York Yankees will now broadcast 21 games exclusively on the platform.

You could say Roku has had its disagreements with streaming video platforms and isn’t shy about making demands. YouTube TV was in the firing line last year when Roku threatened to take the popular video streaming service off Roku devices. The problem has since been resolved, luckily without hurt egos.

Additionally, the lack of an agreement with Roku has put a damper on 2020 roll out from HBO Max by WarnerMedia, which was negatively impacting new subscriptions at the time. An episode later that year approval helped fuel subscriber growth, with HBO Max having nearly 74 million combined subscribers at the end of 2021.

With devices in more than 100 million US homes, Roku remains at the forefront of the CTV device market. As of the fourth quarter of 2021, the company had a total of approximately 60.1 million monthly active users in the US analysts predict it will have 72 million users by 2022.

Customers with a Roku streaming device can navigate to the Amazon Prime Video app, where the subscription costs $8.99 per month. The IMDb TV app is completely free.

Roku announces multi-year extension with Amazon for Prime Video and IMDb TV – TechCrunch Source link Roku announces multi-year extension with Amazon for Prime Video and IMDb TV – TechCrunch

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