Local

NFL Partners with Contract With Black America to Strengthen Economic Equality – Los Angeles Sentinel | Los Angeles Sentinel

The NFL has spent and allocated more than $125 million targeting black-owned businesses in the past year, strengthening its commitment to economic justice

NFL Commissioner Roger Goodell (right) and Ice Cube (photo by Stephen Luciano)

The National Football League (NFL) today announced its partnership with the Contract with Black America Institute (CWBA), an initiative focused on economic inclusion led by artist and entrepreneur O’Shay Jackson, also known as Ice Cube. The partnership between the CWBA and the NFL reinforces the NFL’s commitment to increasing economic capital and partnerships with black-owned businesses.

The collaboration focuses on identifying League-wide opportunities in the financial, technology and manufacturing sectors, with a concentration on increasing direct and indirect spending on national black-owned businesses to help close America’s racial and economic wealth gap.

“For more than a year, the CWBA Institute has worked closely with the NFL to identify resources to build stronger, more meaningful economic partnerships with the black community,” Ice Cube said. “Our team at CWBA, including my longtime business partner and entertainment attorney Jeff Kwatinz, and advisors Ja’Ron Smith and Chris Pilkerton, are focused on building corporate partnerships with measurable results for economic growth for black communities across the country.” We believe this is a huge step in the right direction.”

Driven by a strong internal commitment to diversifying the NFL’s business partnerships with organizations like the CWBA, the league has spent and distributed $125 million with black-owned and operated businesses such as Ariel Investments, CityFirst/Broadway Bank, Cover Communications and Fearless Technology over the last year.

“City First Bank is pleased to form a strategic partnership with the National Football League and contract with Black America,” said City First Bank President and CEO Brian Argret. “This partnership supports and accelerates each organization’s commitment to ensuring that minority businesses have access to capital and opportunities to drive their growth. Partnerships like this are critical to driving equitable economic change in the black community, as well as supporting the growth of City First Bank and other black-led and owned financial institutions that have capital for economic growth and empowerment.”

“Our partnership with the CWBA is another reminder that partnering with purpose-driven organizations is critical to everything we do around the League,” said NFL Commissioner Roger Goodell. “Black business plays an important role in the economic prosperity of our country. We understand that these businesses haven’t always had the opportunity to grow exponentially, so we’re excited to have partners like Ice Cube and his organization, the CWBA, in a continued, collective pursuit of greater economic inclusion.”

Building on its long-standing Business Connect program, which works to provide Super Bowl & Draft opportunities to minority, women-owned, LGBTQ+ and veteran-owned businesses, the NFL seeks to continue to expand and diversify its vendors through strategic national partnerships.

NFL Partners with Contract With Black America to Strengthen Economic Equality – Los Angeles Sentinel | Los Angeles Sentinel Source link NFL Partners with Contract With Black America to Strengthen Economic Equality – Los Angeles Sentinel | Los Angeles Sentinel

Related Articles

Back to top button