A new study led by anthropologists from the University of Durham, UK and the Illinois Institute of Technology, USA, in collaboration with a network of researchers around the world (under the joint name of the “Biological Science Group” The revelation of the Theory of Self-Determination “), they found that public health communication. it is more effective when the “support-support” method is implemented compared to the messaging system management.
The researchers tested the exercise properties on communication about public isolation during the COVID-19 disaster among more than 25,000 participants from 89 countries.
They explain that message management has a negative impact on attitudes toward alienating people where people feel pressured to follow the message.
The results of the study showed that managing the message enhances a controlled energy such as exercise reliance on shame, guilt, and fear of social consequences while the message supporting self-efficacy reduces embarrassment compared to control message.
The researchers found evidence of a positive relationship between the movement of shame and fear with shyness, which is important in a way that affects human interaction. health messages.
Researchers have also shown that sending an encouraging message has the potential to have a profound effect on those who have a strong desire to get involved. public health messages both short and long term.
The full results of the study are published in the journal Submissions of the National College of Science.
The author, Dr Thuy-vy Nguyen of the University of Durham, says: “This is an exciting development for a group of researchers around the world. It allows us to respond in time to this. global crisis. Our data is open for other researchers to reuse data to understand some of the factors that may influence the impact of different types of messages, which may vary depending on the country. “
The researchers emphasized the importance of understanding and maintaining the factors that enable people to adapt positively to behavior change and function effectively with important health messages, which can only be achieved with good communication and support .
Public health networks play an important role in managing public health emergencies, including epidemics, to motivate people to engage in activities such as. wash your handswearing masks, taking antibiotics, and public exclusion.
The study highlights the effects of the use of abusive language and pressure in public health communications that may have a significant impact on current and future global health challenges.
The researchers hope that the key data used in this study could contribute to the development of future research and evidence-based health communication applications on a global scale for current COVID-19 infection and confusion -the next public health crisis.
International trials promote evacuation during COVID-19 disaster, Submissions of the National College of Science (2022). DOI: 10.1073 / pnas.2111091119
University of Durham
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