Netflix is today doubling down on its interactive content and announcing “Trivia Quest,” an animated trivia series that will debut April 1. Sunday Sauce Productions’ Daniel Calin and Vin Rubino have developed a series of episodes that will be released each day in April. Poll viewers with 24 questions per day.
It’s no coincidence that Netflix is creating a daily trivia game in a time we’re still standing in Publishing our Wordle results every morning or as an absolute icon Amy Schneider broke records and made “Jeopardy!” on Destination TV. So Netflix licensed etermax’s game Trivia Crack to create Trivia Quest.
A daily trivia show could go viral if people just cared enough to play every day. The trailer makes Trivia Quest look relatively youthful, but the game will have both “normal” and “difficult” questions – and we have to admit we didn’t know the answer to the “avatar” question in the trailer. There’s also a question about the Nintendo Wii in the trailer, and honestly, what kid knows what a Wii is?
Black Mirror: Bandersnatch was a breakthrough interactive content on Netflix, but it’s been nearly four years since its release. As Netflix invests more In gaming – another form of interactive content – the company’s interests appear to be shifting back to developing another interactive success.
The creators of Black Mirror just released the animated film Cat Burglar on Netflix last week. By navigating trivia questions, the viewer helps Rowdy Cat sneak past Peanut the Security Pup (incredible names here) to steal a painting.
Despite the huge success of original series like Squid Game and Inventing Anna, Netflix isn’t that hot. In 2021, the company had its slowest year of subscriber growth since 2015 and after providing investors with modest guidance, the stock plummeted. That’s partly because it’s rivals like Disney (which owns Disney+, Hulu, and ESPN) and HBO Max continuing to grow and threaten Netflix’s long-term leadership. So games and interactive content are a big part of Netflix’s future strategy.
“We’re open to licensing and accessing the intellectual property of big games that people will recognize,” Netflix COO Greg Peters said when the company reported its latest quarterly results. “I think some of that will happen in the coming year.”
Netflix also recently acquired the game studio night school and has developed games based on its own IP. Then, just yesterday, the company acquired Next Games, the publisher of the Stranger Things and Walking Dead games, for $72 million. Depending on how Cat Burglar and Trivia Quest fare, we may see even more interactive content in the coming months.
Netflix’s interactive ‘Trivia Quest’ will be far less creepy than ‘Bandersnatch’ – TechCrunch Source link Netflix’s interactive ‘Trivia Quest’ will be far less creepy than ‘Bandersnatch’ – TechCrunch