Mobile gaming startup Homa Games raises $50 million – TechCrunch

A few days later Voodoo acquires Beach Bum, Has news shared by another French mobile gaming company. Homa game Raised $ 50 million in a Series A round led by Northzone. The company has partnered with an indie game studio to act as a publisher.

Other investors in today’s funding round include Singular, King, the founder of FuboTV, and Daniel Ek’s family office.The company is procuring this series A round in just seven months Raise the seed round (Headline and Eurazeo).

In particular, in February 2021, the company said it was able to generate 250 million downloads. That number has doubled because the startup has done 500 million installations.

Homa Games specializes in hyper-casual, casual and board games. It’s part of the mobile gaming industry and requires a systematic, technology-driven approach. We have developed a unique technology stack that optimizes the performance of each game.

Game developers can use Unity to prototype and send it to Homa Games. Homa Games can then test the potential of each prototype to see if it’s worth further investigation.

The startup has developed an all-in-one SDK that helps developers optimize their mobile games through analytics and A / B testing to turn them into profitable ventures. This enables you to track and improve acquisition costs, retention times, and session times, which are the industry’s most important indicators. Not surprisingly, this leads to an increase in average revenue per user.

Homa Games will then be responsible for publishing the game on the App Store and Play Store. It relies heavily on advertising to generate revenue.

What’s interesting is that you don’t have to spend months or years creating the perfect mobile game. In the current state of hyper-casual mobile games, game developers are focusing on one important concept that forces the game to launch many times. All of HomaGames’ successes, which are among the top 20 games downloaded on the App Store and Play Store, were developed within 8 days.

“Their platform gives game entrepreneurs and independent studios supernatural powers by making publishing, analytics and marketing tools available to compete with giant game studios around the world. Oliver is a killer run that not only brings vision, but more importantly, helps define and build entirely new categories in the game, “said Payorgen Person of the North Zone in a statement.

So far, the company has released 40 games. However, Homa Games is accelerating its release with 20 games released by the end of 2021.

And now the company is working on a sub-genre of hyper-casual games. Homa Games calls this the “Arcade Idol” category. Like many hyper-casual games, it features a textureless stickman character that roams the digital world. Like idle games, players need to collect resources to increase their wealth and unlock new levels.

This is what it looks like on Craft Island, Farm Land, and Harvest It.

Image credit: Homa game

According to the company Blog post, The company plans to monetize these games through interstitial advertising, in-app purchases and subscriptions. Players can also choose to go faster by looking at the ad.

I don’t know if we should celebrate this kind of innovation, but it’s clear that mobile games still have a lot of business potential. And Homa Games seems to be in a good position to become an important publisher.

Mobile gaming startup Homa Games raises $50 million – TechCrunch Source link Mobile gaming startup Homa Games raises $50 million – TechCrunch

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