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McEasy is digitizing Indonesia’s logistics, transportation and supply chain industries – TechCrunch

In Indonesia, many logistics providers still use old-fashioned systems to track their operations and fleets, including pen-and-paper ledgers. McEasy wants to change that. The startup, which develops software-as-a-service solutions for the logistics and supply chain industries, has raised $6.5 million in Series A funding led by East Ventures.

Founded in 2017 by Raymond Sutjiono and Hendrik Ekowaluyo, the startup now serves more than 200 customers including Cleo Pure Water, KMDI Logistics, MGM Bosco Logistics, Rosalia Indah and the Tanto Intim Line.

Its software and smart tracker, dubbed Vehicle Smart Management System, has been adopted by users such as passenger buses, trucking services, and refrigerated vehicles for transporting pharmaceuticals, meat, seafood, dairy, and frozen foods. Other products include Mobility Software-as-a-Service to digitize vehicles for real-time tracking, solutions to improve business efficiency, and an open API ecosystem.

The new capital will be used to develop products for SMEs and build a stronger presence in Indonesia’s Tier 2 and Tier 3 cities. McEasy says it’s grown more than 12 times over the past 18 months.

Sutjiono told TechCrunch that he met and became very good friends with Ekowaluyo when they were both studying mechanical engineering at Purdue University. The two then worked at Ford in building construction. According to Sutjiona, Ekowaluyo is an expert in structural design and program management in cars while focusing more on engine electronics, system control and data processing.

After returning to Indonesia, the two founded McEasy with the production of hybrid motorcycles. But after researching the market, they realized that the market was shifting to digital bikes instead of hybrid bikes, so they developed a smart tracker for motorcycles. However, since the trackers were too expensive, they decided to make another move to B2B logistics and automotive.

“B2B logistics players were still using the traditional method, and we wanted to develop a digital solution to improve the business process,” Sutjiono said. “The logistics sector was chosen for its promising potential and growth during the pandemic. Indonesia has more than 22.5 million units of passenger cars and more than 5 million units of freight cars.

The founders say that more than 85% of companies in the transportation and supply chain sector still use paper books for their operations, including managing drivers, expenses, fuel consumption and route efficiency. To convince people to switch from their legacy systems to McEasy, it offers free trials and grows its operations through word of mouth.”

In a prepared statement, Willson Cuaca, co-founder of East Ventures, said: “McEasy has managed to positively accelerate in this post-pandemic environment. They combine the best of both worlds – logistics and technology – to expand their offerings, strengthen their national presence and maintain levels of profitability.”

McEasy is digitizing Indonesia’s logistics, transportation and supply chain industries – TechCrunch Source link McEasy is digitizing Indonesia’s logistics, transportation and supply chain industries – TechCrunch

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