Katz & Associates, a public relations and strategic communications company based in San Diego, has announced three new staff members, including Sarah Bowles as Account Executive, Brent Eidson as Senior Account Supervisor, and Mariah Hugo as Account Coordinator.
Originally from Boulder, Colorado, Bowles earned a degree in broadcast journalism from the University of Colorado and grew up as a competitive figure skater. She previously spent two years at Naffer, Smith and Tucker, working as a figure skating instructor. At Katz, she works on the Pure Water San Diego program.
Eidson has previously served in the Public Interest Division of San Diego for 21 years as a policy adviser, assistant director of government affairs, and deputy director of foreign affairs. He works with SANDAG’s Mid-Coast Trolley Extension and other Katz clients.
Originally from San Diego, Hugo graduated from San Diego State University with a bachelor’s degree in public relations in 2020. She was a member of the first class of Broom Student Fellows at Glen M. Broom Center for Professional Development in Public Relations at SDSU. Prior to Katz, he was an intern at JSA Strategies.
Katz & Associates was founded in 1986 and celebrated its 35th birthday on July 1st. The company’s 35 employees work at its San Diego headquarters and other offices in Los Angeles and San Francisco.
J public relations changed company name to J / PR
Based in San Diego J public relationsSpecializing in Travel, Consumer Brands and Hospitality Clients, has announced that it will change the name of its agency to J / PR. Additional changes include new offices, website redesigns, and agency rebranding with the theme of “Own Your Story.”
“Own Your Story, these three simple words mean the world to us in J / PR,” founding partner Jamie O’Grady said in a statement. “We take great pride in our story, our journey, and our evolution. Today, in honor of the last 15 years, we are introducing a new brand that represents today’s global communications agency. increase.”
“Over the past year, the strength and resilience of the team has increased, opening new doors for our clients as well as our team,” said partner Sara Evans. “Over the last 15 years, we have grown into a global powerhouse, maintaining relationships with the agency’s backbone core values. Our team, our clients, and our new vision are our organic global. Reflects the evolution. “
“We are the same passionate, collaborative and dedicated team dedicated to evolution, but we never lose sight of the spirit that allows us to expand both our physical office location and our services.” President Marissa Mallory told the Times of San Diego.
Founded in 2005, J / PR has offices in San Diego, New York City, Los Angeles and London. Recently opened offices are located in Nashville, Toronto, Arizona and Scottsdale, Arizona.
Clients include tourism organizations such as Visit Utah and Visit North Carolina, as well as major hospitality brands such as Hilton Luxury Brands, Relax & Châteaux, Vail Resorts Hospitality, Under Canvas, Iconic Luxury Hotels and Pendry Hotels. Lifestyle and consumer brands include Geneo and SetJet.
SOCi Acquires Brandify to Strengthen Localized Online Marketing
SOCiAn Anaheim-based Brandify, a San Diego-based social media developer and a localized marketing platform specially built for multi-location brands, with nearly 25 years of experience in delivering location-based digital marketing solutions. Announced the acquisition of. The financial terms of the transaction have not been disclosed. According to the Brandify website, Brandify’s company name will be changed to the SOCi brand.
A SOCi spokesperson told the San Diego Times that all of Brandify’s approximately 60 employees were offered a job to join SOCi, which had 234 employees prior to the acquisition of Brandify. A spokeswoman said SOCi expects the majority of former Brandify staff to be “new SOCilites,” as he says.
SOCi said in a statement that the acquisition would accelerate its rank as the world’s largest localized marketing platform and deepen SOCi’s local search leadership and expertise. The company also said the deal meant that SOCi was ready to become the brand’s preferred local marketing data and analytics platform.
SOCi also said the acquisition will bring additional capabilities to the SOCi platform and give the SOCi team market-leading search expertise. With additional resources from Brandify, SOCi said it is the world’s largest localized marketing platform, managing over 3 million locations. The agreement also strengthens SOCi’s relationships with key partners such as Google, Facebook, Apple and Yelp.
SOCi also said the acquisition meant it became a record platform for nearly 700 domestic and global companies, including Ace Hardware, Hearts Corporation, Sport Clips, Dollar Tree and Liberty Tax.
Afif Khoury, Founder and CEO of SOCi, said: “In the past year, it’s more important than ever for brands to connect with their customers at a localized level. With the integration of Brandify’s suite of solutions, SOCi is paramount in search, social, reviews and advertising as a whole. It will become even stronger as the leading all-in-one platform for running digital marketing campaigns, allowing clients to continue to connect with their customers and maximize their online presence. Drive them to their place. “
Manish Patel, Founder and CEO of Brandify, said: “SOCi is a great base for the Brandify team and the roster of enterprise clients. Our team shares a common vision and helps multilocation brands establish and deepen customer connections at the regional level. We are proud of everything we have achieved since the founding of Brandify in 1997. The SOCi team continues to implement its strategic growth plan and keeps the merged company on a positive track. I’m looking forward to putting it on. “
A SOCi spokesman also said Patel has decided not to participate in SOCi. Patel is expected to continue to serve the advertising portion of his former Brandify business through his new company, called Omnilocal, he said.
The Brandify deal will take place shortly after SOCi, which will raise $ 80 million in Series D funding announced earlier this year. The Series D investment round was led by La Jolla-based JMI Equity. This is a growth equity company focused on investing in major software companies. Additional participants in Series D included SOCi CEO and co-founder Ankona Capital of Afif Khoury and SOCi board member and Seismic co-founder and CEO Doug Winter. SOCi has raised approximately $ 115 million since its inception in 2012.
East County Magazine Hosts Awards Program, Fundraiser
East County Magazine, A local news website covering the East County region and national affairs, has launched the “Community Champions” award program to honor outstanding community services. Award categories include healthcare, public security, environmental wildlife conservation, social and racial justice, and humanitarianism. The deadline for recommendations is August 5th.
Winners will be honored at East County Magazine’s “Party in Paradise” on Saturday, September 25th. This is a fundraising event held on the outdoor roof deck of Jamal Casino. Admission tickets start at $ 55 per person.For nominations and event sponsorship submissions, see Editor Miriam Raferty ((619) 698-7617) or email@example.com..
East County Magazine is published by East County Media, a non-profit charity. In addition to the news, East County Magazine will send wildfire and emergency alert emails.
Rick Griffin A public relations and marketing consultant based in San Diego. His Market Ink column appears every Monday in the San Diego Times.
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