Lengow acquires e-commerce intelligence startup Netrivals – TechCrunch

A little over a year after the private equity firm Marlin Equity Partner acquired a majority stake in LangowThe company expands its product offering with the acquisition of network rivals. The financial terms of the transaction were not disclosed.

Lengow is a software-as-a-service company focused on e-commerce automation. For example, the company helps its customers list their products on multiple e-commerce platforms at the same time.

First, Lengow customers import their data feed into the platform. The company supports many popular eCommerce backends like Shopify, Magento, WooCommerce, etc. Lengow will then help you to clean and format the catalog.

After that, customers decide where they want to publish their products. In addition to online marketplaces, Lengow can be used to feed information to price comparison sites and affiliate platforms. Customers can also use the product for social media and retargeting campaigns.

Once everything is set up, Lengow acts as the backbone for your sales strategy. As you edit your catalog, changes are reflected across multiple channels. For items that are difficult to stock, all platforms allow you to take into account when they are temporarily out of stock.

Even when it comes to running your business, Lengow simplifies your workflow as it can centralize all orders. You can accept marketplace orders, track packages, cancel orders, and issue refunds from a single interface. You can also use the product to automate some tasks, including matching prices to the competition.

Netrivals is a Barcelona-based startup that focuses specifically on price and market intelligence. The product helps you track your competitors’ prices over time across multiple ecommerce marketplaces. It currently tracks 1 billion products across 32,000 stores.

In general, Netrivals shows you whether you tend to be more expensive or cheaper than the competition. And, you guessed it, you can use this data to create rules and dynamically adjust your prices based on the competitive environment.

Lengow’s acquisition of Netrivals makes sense as they don’t have exactly the same product positioning and Lengow doesn’t have a physical presence in Spain. The French startup opened offices in Munich and London – and Netrivals will become Lengow’s Barcelona office.

“Our customers and marketplace partners have asked for more pricing intelligence options alongside the Lengow solution to activate the product data based on reliable market insights. We’re excited to expand our offerings with this acquisition and continue to innovate to help brands and retailers succeed in their e-commerce strategies,” Lengow CEO Mickael Froger said in a statement.

Lengow acquires e-commerce intelligence startup Netrivals – TechCrunch Source link Lengow acquires e-commerce intelligence startup Netrivals – TechCrunch

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