Largest ever study of tobacco content on social media links exposure to tobacco use

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People who viewed cigarette content on social media sites were more likely than non-smokers to report tobacco use and, among those who had never smoked, were more likely to face future use.

Researchers from the Keck School of Medicine of USC analyzed data from 139,624 participants in one meta-analysis of 29 readings. The study, published this week in JAMA Pediatriciandraws data between age groups, countries, content types and platforms and is a major first-team collaboration effort. social media content to tobacco benefit.

“We have thrown a wide net on tobacco and social media publishing and integrating everything into a single group that summarizes the relationship between social media and tobacco use, ”said Scott Donaldson, Ph.D., first author of the paper and chief research officer at the Department Citizens and Citizens of the Keck School of Medicine. Health Sciences. ” What we have found is that these groups are strong and have an impact on public health within population level. “

The findings come amid growing concerns about the harmful effects of using social networking sites, especially among young people. They have built a compelling argument that online tobacco content has the potential to have an impact on online tobacco use by viewers.

“The proliferation of social media has provided tobacco companies new ways to improve their products, especially for young people and adolescents, ”said Jon-Patrick Allem, Ph.D., assistant professor of research at the Department of Population and Public Health at Keck School of Medicine and senior vice president. ‘in the paper. author. “Our hope is that policy makers and other stakeholders will use our research as a basis decision and work. “

Influence of age, type of content and platform

Compared to those who did not report exposure to tobacco products, people who reported being exposed to it were more than twice as likely to use tobacco in their lifetime, for they reported using it in 30 days ago, or they may be infected in the future if they have never smoked in the past.

“Of particular importance is the fact that people who have never smoked are much easier,” Allem said. “This suggests that exposing tobacco-related substances may lead to interest and may lead non-consumers to tobacco use.”

The product includes populations from across the United States, India, Australia, and Indonesia. Young people made up 72% of the conference participants, while young adults and adults accounted for 15% and 13%, respectively.

The contents of cigarettes include both “organic” or consumer products, such as friends’ videos of smoking or vaping, and advertising materials, including advertising or sponsorship from tobacco companies. Items designed in writing range from cigarettes and e-cigarettes to cigarettes, hookah and smokeless tobacco products. Tobacco content has appeared on several social media platforms, including Facebook, Instagram, Twitter, YouTube, Snapchat, Pinterest and Tumblr.

All interactions with tobacco content – posting, posting, commenting, sharing and searching for content — and interact-only viewing – are integrated with life-long use, recent use and ease of use in the future. . People who see content on two or more social network have experienced even greater disadvantages or disadvantages for using than those who have seen tobacco-related substances on a single platform.

The researchers noted that future research should use structured or experimental design to determine whether exposure to tobacco products on social media directly leads to use of tobacco. The data used for the statistical analysis were drawn from most of the studies conducted aa one verse over time, so the relationship between observation and use has not yet been established.

Prevent damage from tobacco content

The study authors outlined three steps that will help address the prevalence of tobacco-related issues on social media.

“First of all, we can work on designing and delivering projects that will address the impact of the effects of smoking, for example by educating young people about how the tobacco industry sells their products, said Allem.

Social media can also implement protections to protect users, especially young people, from tobacco content, for example by including warning signs on posts that include terms related to tobacco or photos. At the federal level, regulators can also choose to set strict limits on the ways in which companies are allowed to advertise their products online.

Afterwards, the authors of the study planned to review the smoking prevention campaign on social media to determine how effective they are and their users. They also aim to delve deeper into the specific platforms used youthsuch as TikTok, and explore how videos of various tobacco products, including e-cigarettes, cigarettes and smokeless tobacco can be effective.

EU recommends banning hot tobacco

Learn more:
The Association between Media Exposure and the Use of Strategic Review and Meta-Analysis, JAMA Pediatrician (2022). DOI: 10.1001 / jamapediatrics.2022.2223

hint: The largest search of tobacco products on social media links to exposed smoking (2022, July 11) Retrieved 11 July 2022 from -social-media. html

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