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Kleeen raises $3.8M to make front-end design for business applications easy – TechCrunch

Building a front end for business applications is often a matter of reinventing the wheel, but it’s also difficult to automate because each business needs is slightly different. clean Is the latest startup to try this with a focus on building the user interface and experience for today’s data-centric applications. Founded by a team that previously ran a UI / UX studio in the Bay Area, the service uses a wizard-like interface to build routine elements for the app, making it more custom for company designers and developers. Allows you to focus on. Of the application.

The company today announced that it has raised $ 3.8 million in seed rounds led by First Ray Venture Partners. A group of Leslie Ventures, Silicon Valley Data Capital, Westwave Capital, Neotribe Ventures, AI Funds and Angel Investors also participated in the round. Neotribe also led Kleeen’s $ 1.6 million pre-seed round, bringing the company’s total funding to $ 5.3 million.

Image credit: clean

Kleeen co-founder, CPO, and President Joshua Hailpern said he launched his own B2B design studio focused on front-end design and engineering after the startup he worked for in sales.

“What we saw was the same pattern that happened over and over again,” he said. “We enter the client and they look like this.” We have the best idea ever. We want to do this, this, this, and this. And they taught us all these really cool things, and we: “Hey, we want to be part of it.” But that wasn’t what we were supposed to do. Because when building a product — you have a product showcase and you need all these parts to support that product, but someone likes the configuration screen and you can’t win the deal. “

The idea behind Kleeen is basically that you can tell the system what you are trying to do and what your users need to achieve. After all, there are some variations in what a company needs from these basic components. , But not tons. Kleeen realizes this mockup by generating this user interface and workflow and generating sample data.

Once that’s done, Kleeen can generate React code, perhaps after a few iterations. This code can be obtained and worked on directly by the development team.

Image credit: clean

As Kleeen co-founder and CEO Matt Fox pointed out, we don’t explicitly want the platform to be everything for everyone.

“On a no-code development platform, being able to build any app means that you can’t build an app well just by covering all use cases. Someone swipe right and swipe left. If you want to build a Bumble style phone app to find the next person, we are not an application platform for you. We are really focusing on data intensive workflows. ”Kleeen, the developer He said it’s great for companies to use Kleeen to analyze and monitor information and, importantly, to build applications that help them take action on that information within their apps. This last part clearly shows the difference from the standard business intelligence platform.

Kleeen raises $3.8M to make front-end design for business applications easy – TechCrunch Source link Kleeen raises $3.8M to make front-end design for business applications easy – TechCrunch

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