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Katana raises $11M Series A to be the SaaS powering ‘manufacturing entrepreneurs’ – TechCrunch

swordThe Estonian start-up, which built manufacturing-specific enterprise resource planning (ERP) software for SMB, has raised $ 11 million in Series A funding.

The round will be led by angel investors Ott Kaukver (Checkout.com CTO), Sten Tamkivi (CPO Topia, formerly Skype), Sergei Anikin (CTO, Pipedrive) and Kairi Pauskar (formerly TransferWise HR Architect). This is Atomico, a European venture capital firm. .. Former supporter 42Cap followed, with the company raising a total investment of $ 16 million so far.

Founded in 2017 by Kristjan Vilosius (CEO), Priit Kaasik (Engineering Lead) and Hannes Kert (CCO), Katana is a “secret weapon for entrepreneurial makers” with plug-and-play ERP for small and medium-sized manufacturers. We have established a position. The idea is to pull companies away from existing outdated tools such as spreadsheets and legacy software to manage inventory and production. The start-up is also tackling macro trends that are driving an explosive growth of independent manufacturers, from cosmetics to upholstery, electronics to apparel, food and beverages, such as the advent of online marketplaces and D2C e-commerce. I’m out.

“The rise of e-commerce tools and consumer demand for locally produced custom products is driving the global renaissance of small manufacturing,” says Vilosius. “Just walk around the big cities from London to San Francisco and there are workshops around. Someone is making organic cosmetics here. Someone is making electric bikes there. These companies are traditional. Operated by passionate entrepreneurs who sell not only through channels, but also through direct sales channels, e-commerce stores, marketplaces, etc. This is a big boom for manufacturers who want to create and sell their products globally. It’s not a trend that will disappear tomorrow. “

The problem, however, is that small businesses don’t have the right software to support the workflow they need to sell through multiple channels. This is where Katana comes in. Plug and Play software claims good UX design. In particular, it enhances boutique manufacturing, including features that support modern manufacturer workflows such as inventory management and optimization, material purchases, bill of materials management, and cost tracking. It also provides an API to integrate with popular e-commerce sales channels and accounting tools such as Shopify, Amazon, WooCommerce, QuickBooks and Xero.

“We have built the world’s most self-contained manufacturing ERP, which is a very important difference between us and our competitors,” explains Vilosius. “It’s so easy to implement that more than half of Katana’s users are self-boarding. It takes an average of less than a week to get Katana up and running compared to the months of its competitors.”

As an example of how companies use Katana, imagine a boutique maker using Shopify as its primary sales channel. Once configured, Katana will receive your order from Shopify, recognize if the product is available, and have it shipped immediately. If not available, Katana will indicate if the raw materials needed for manufacturing are in stock and by the time the product is completed. “We handle the entire process from obtaining raw materials in the warehouse to planning manufacturing activities, completing the product and shipping it,” says Vilosius.

Image credit: sword

A statement from Ben Bloom, Atomiko’s partner on the Katana board: “Atomiko has always believed in Estonian engineering and product strengths. Knowing the Katana team, a familiar pattern, a relentless product. Found-Incredible ability to build and think from the customer’s perspective, and a new generation of manufacturers with big ideas need not be content with world-class technology to support them. A focused team with unwavering beliefs. “

Katana raises $11M Series A to be the SaaS powering ‘manufacturing entrepreneurs’ – TechCrunch Source link Katana raises $11M Series A to be the SaaS powering ‘manufacturing entrepreneurs’ – TechCrunch

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