A week ago we discuss iRobot’s smart home ambitions are related to the company’s collaboration with Amazon. The company has gradually emphasized these plans over the past few years, hoping to unleash the potential of Roomba as a type of missing link in smart homes.
Today, the company has taken a slightly surprising next step with the acquisition of Aeris Cleantec AG, the best-known Swiss company for HEPA air purifiers. Indeed, this acquisition is in line with the company’s central focus on cleaning homes, about 20 years after the first robot vacuums were introduced.
“Today’s acquisition of Aeris is an important step in iRobot’s strategy, providing new ways for consumers to expand their addressable market, diversify their product portfolio and keep their homes cleaner and healthier. We will provide it, “said CEO Colin Angle in the release. “Especially because of the pandemic, which has raised consumer awareness of the value of maintaining a cleaner and healthier home, we are keen on the growth potential of Aerith’s products, and Genius Home. We are also excited about the potential to bring the iRobot experience to air purification by leveraging the Intelligence platform and the existing home robot ecosystem. “
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It’s worth noting that most of iRobot’s successful non-rumba lines, as we did last week, came from acquisitions that included Braava and Root, which the company purchased in 2012 and 2019, respectively.
Air purification is definitely a topic that has come to mind for the past two years thanks to a pandemic. Even before that, the category was booming with the advent of connected smart home filters and the like. Both Aeris’ flagship products, Lite and 3-in-1 Pro, provide connected smartphone apps for monitoring device health and controlling multiple connected machines.
That last bit will give you a glimpse of iRobot’s bigger plans. Without its own smart speaker, the company is almost certainly looking for some kind of smart home device that can act as a connected beacon. This is expensive, but it can be provided by an air purifier. Perhaps in the future, you may see Aeris purification technology built into Roomba’s docking stations.
According to iRobot, the deal has already been completed and the company has paid Aeris $ 72 million in cash. “In addition to this initial cash consideration, the transaction has provisions to pay a modest performance-based revenue if Aeris meets certain goals next year,” the company said.
iRobot buys air purifier maker Aeris – TechCrunch Source link iRobot buys air purifier maker Aeris – TechCrunch