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Interacting gaming company Immersive Gamebox partners with Netflix to launch ‘Squid Game’ experience – TechCrunch

If you’ve ever wondered whether you can survive the deadly game of red light green light with robot girl in Squid Game, then you might have a chance to find out. Netflix has partnered with an interactive games and technology company Immersive game boxformerly Electric Gamebox to provide a genuine experience for Squid Game fans.

Immersive Gamebox developed the game based on “Squid Game” internally with its Game Content Studio. The title joins a library of licensed IP games, including a full-size Angry Birds game via its recent partnership with Rovio Entertainment.

Because it’s a licensing deal, the Squid Game experience will bring revenue to Netflix as the company gets a slice of the entry pie. And as we all know Netflix needs revenue and subscriber growth.

Immersive Gamebox informed TechCrunch that it is not disclosing financial information about the partnership.

Scheduled to launch on September 21st, Immersive Gamebox transforms the most-watched Netflix series, Squid Game, into a life-size, interactive format. In the hour-long immersive digital game, you’ll compete against friends to survive all six of the show’s challenges – Red Light, Green Light, Dalgona, Tug of War, Marbles, Glass Bridge, and Squid Match. Similar to the actual show, passing is the only way to get to the next round. Every time a player doesn’t “survive,” you lose “lives,” and every time you win, you make money in what the company calls your “piggy bank.” (Note: Immersive Gamebox will not spend any real money. After all, the experience is just for fun).

Plus, with 3D motion-tracking visors and touchscreens, players can enjoy the experience without having to carry bulky headsets.

The multiplayer game can be played by a minimum of two and a maximum of six adults. The company recommends that players aged 16 and over can participate. The Squid Game experience is available at all Immersive Gamebox locations in the US and Europe, including Utah, Illinois, Texas, California, Colorado and Virginia, as well as London and three other UK venues. To book a game, players must pay for tickets ranging from $24.99 to $39.99 (£20.62 to £32.98).

It will also be available in its new one New York location, which just opened today. The new venue is located on the Lower East Side of New York City at 81 Essex St.

“People are constantly looking for new and different ways to stay invested in their favorite content. Reimagining the most popular Netflix series in an all-new format offers customers more ways to stay connected with Squid Game,” said Will Dean, CEO of Immersive Gamebox, in a statement.

Photo credit: Immersive game box

It’s safe to say that the Korean drama wowed viewers as much as the hit series 1.65 billion hours viewed in the first four weeks of publication. Not to mention the hundreds of people dressed up as characters for Halloween last year and the TikTok trend called “Squid Game” that swept the app in September 2021.

With a budget of $21.4 million The show grossed $891.1 million in impactaccording to documents received from Bloomberg.

Netflix announced this in June that there is a second season set to premiere on the platform.

While this multiplayer game falls far short of the madness that was MrBeast‘s recreation on YouTube that gave 456 competitors a chance to win $456,000, nor will it be like the upcoming Netflix game show”Squid Game: The Challenge‘, with a cash prize of $4.56 million, Immersive Gamebox offers customers an experience that Netflix probably hopes will remind them that it’s still the best streaming service at just over 220 million subscribers is.

Netflix has already had experience with its properties, such as the “stranger things” an immersive experience in New York, London and San Francisco, as well as a “Bridgeton” Experience in Los Angeles, Atlanta and Chicago.

Interacting gaming company Immersive Gamebox partners with Netflix to launch ‘Squid Game’ experience – TechCrunch Source link Interacting gaming company Immersive Gamebox partners with Netflix to launch ‘Squid Game’ experience – TechCrunch

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