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How Netflix woke up to the true cost of preachy TV: writer argues it’s a victim of its own planning

Save a thought for poor Meghan. Netflix has unceremoniously dumped the Duchess of Sussexhis cartoon creation, The Pearl.

It was part of a multi-million dollar Netflix deal announced in September 2020, which was central to Harry and Meghan’s plans for financial independence and was to catapult them into the league of icons like the Obamas, and confirmed her arrival below California‘s movers and shakers.

The pearl was Meghan’s baby. Young viewers of the animated series would follow the adventures of a 12-year-old girl as she went back in time to meet influential women from history. It would be instructive, inspiring and. . . boring.

It’s only been a year and a half since the agreement with Harry and Meghan, but Netflix bosses have realized that there is no big demand for alarm clock cartoons. Parents park their children in front of a screen for a half-hour rest. Shows that do not hold their interest are not useful to everyone.

Preachy Netflix shows such as He’s Expecting (pictured), in which a man becomes pregnant, are a contributing factor to the recent decline of the streaming platform in its number of subscribers, claims Joanna Willams

Netflix lost 200,000 in the first three months of this year and two million more to leave a prediction at the end of the year, making the company scramble to be more attractive to a wider audience

Netflix lost 200,000 in the first three months of this year and two million more to leave a prediction at the end of the year, making the company scramble to be more attractive to a wider audience

The Duke and Duchess who did not touch promised Netflix to provide ‘influential content that unlocks action’. I have no idea what that means, but I know it’s not what I want to see when I curl up with a glass of wine after a hard day.

Netflix is ​​just realistic – it can not afford to lose more viewers. It was recently announced that the number of subscribers to the streaming service has dropped by 200,000 in the first three months of this year alone.

A further two million people are expected to cancel their subscriptions by July, and around £ 40 million has been wiped out of the company’s market value.

The squeeze on household budgets, and people who no longer want to stay home binge-watching TV now that life is returning to pre-pandemic normality, have both been blamed for the decline of Netflix.

But there is another statement that is worth considering. Maybe Netflix just doesn’t give viewers enough of what they want to watch. Maybe we’re all tired of the kind of things it has put to use – like awake cartoon characters preaching about female empowerment.

Recent additions to the platform include My Little Pony: A New Generation, criticized for using animated ponies to teach young viewers about prejudice and fascism, and He’s Expecting, a Japanese series about a man who becomes pregnant. Not to mention the ‘sex-positive’ series by Gwyneth Paltrow Sex, Love & Goop.

The animated series for young people My Little Pony: A New Generation, covered topics such as prejudice and fascism

The animated series for young people My Little Pony: A New Generation, covered topics such as prejudice and fascism

Elon Musk, new to Twitter, recently joined a conversation about the loss of Netflix subscribers. He agreed with a Twitter user who claimed that the platform had become ‘invisible’ due to ‘the wake mind virus’.

The truth finally dawns on Netflix executives: wake up, go break.

What is surprising is that it took the company so long to realize it. The lessons were already there to be learned.

Take the 2016 Ghostbusters reboot, for example. Despite a star-studded all-female cast, it flopped at the Box Office. Sony Pictures reportedly lost up to £ 40 million. It turns out that people did not want a bunch of feminism along with their ghosts.

Director Paul Feig blamed the viewers for the failure of the film. It was “intertwined with Hillary Clinton and the anti-Hillary movement,” he lamented. In other words, if you did not appreciate his awakened Ghostbusters, it was your fault for being a misogynist.

Two years later and Ocean’s Eight proved once again that feminist spin-offs for gender swaps were not what people wanted to see. The film – based on the original Ocean’s Eleven, but featuring a female criminal gang – sold fewer tickets on an opening weekend than any other Ocean’s film.

The movie’s stars, including Mindy Kaling and Cate Blanchett, explained that it was not flop because it was a lazy copy of an old hit, but because male critics did not appreciate its powerful feminist message. Cinema-goers, it turned out, were among the critics.

Viewers have even stopped watching the Oscars since the ceremony began. As recently as 2014, more than 40 million Americans were employed. By 2022, this had dropped to 15.4 million – the second lowest ratings in the show’s history.

Gwyneth Paltrow's sex-positive 'series Sex, Love & Goop (pictured), was intended to help couples learn methods to improve their relationships through more enjoyable sex

Gwyneth Paltrow’s sex-positive ‘series Sex, Love & Goop (pictured), was intended to help couples learn methods to improve their relationships through more enjoyable sex

Again, it’s not hard to see why. In 2016, Lady Gaga treated the Academy Awards audience to a song about rape culture on campus. That same year, Leonardo DiCaprio used his acceptance speech to deliver a sermon on the importance of saving the planet.

The moralizing of the Oscars has continued unabated. In 2021, Travon Free accepted an award as co-director for Best Live Action Short and took the opportunity to speak out on police violence against black people.

Spectators, meanwhile, have hit the button in a hurry. It turns out that they do not particularly enjoy listening to ultra-rich celebrities who push awake views in the mom of entertainment.

Deaf to this, the Duke and Duchess of Sussex nailed their colors well and truly to the alarm clock. Last year’s profile Time magazine’s profile of the former royal duo reminded readers that Meghan has long been “an active humanitarian and a powerful advocate for women and girls”.

The pair, we were told, ‘turn pity into boots on the ground’. They ‘give voice to the voiceless’, ‘support for mental health to black women and girls’ and feed ‘those affected by natural disasters’. Truly, they sound more like saints than just mortals. But the beliefs of awake saints do not sell in the entertainment world. Or in other commercial sectors, come to think of it.

Prince Harry and Meghan Markle’s first Netflix project will be a documentary about the Invictus Games that took place this April (pictured at the Invictus Games

In January this year, Unilever announced 1,500 jobs. The company, which traces its roots back to the Victorian soap-making Lever brothers, has all kinds of kitchen and bathroom cabinets, from Knorr stock cubes, Lipton tea and Hellmann’s mayonnaise to Dove soap and Lynx deodorant.

Maybe it’s coincidental, but the job cuts followed the company’s transition to a wake-up call in which laughter claimed it ‘reinvented food for humanity’ and urged its customers to embrace a ‘plant-forward diet’ .

One of its most prominent shareholders, Terry Smith, launched a devastating attack on the company’s virtue initialization, accusing Unilever of ‘losing the plot’ with his adolescent attitude while ‘concentrating on the company’s foundations’. hie.

The rise of what is called ‘awakened capitalism’ can be seen everywhere, whether it is now chocolate giant Mars who declare that their green female M&M character needs to be made ‘less sexy’ to reflect a ‘more dynamic, progressive’ world , as HSBC bank campaigns for ‘opportunity’ and open borders. Customers of both companies are fed up with such moralizing nonsense, which is so often hypocritical.

Mars, for example, which is proud of its ‘trusted and powerful’ characters, is currently co-defending a lawsuit in the US over allegations that the African child is being used as a slave laborer in cocoa plantations in Côte d’Ivoire. HSBC does business in totalitarian China and last year closed 82 branches in Britain, at great cost to local communities.

Wakkertinken has taken over publishing, universities, the Civil Service and a large part of business and the media.

Netflix may be back now, but it was not so long ago that its executives found it convenient to sign Harry and Meghan to a mega contract. It’s hard not to laugh at the sudden turnaround.

Alarm clock is not gone, but the tide may start to turn. The good news is that when people vote with their stock market, companies that have a duty to their shareholders are forced to sit down and take note. And if Meghan is the loser this time – now, if you have tears, get ready to forget them now.

Joanna Williams’ book How Woke Won (Spiked) will be serialized this month in The Mail on Sunday and will be published on May 19th.

How Netflix woke up to the true cost of preachy TV: writer argues it’s a victim of its own planning Source link How Netflix woke up to the true cost of preachy TV: writer argues it’s a victim of its own planning

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