Honda must be having a hard timebecause the automaker has teamed up with a quasi-strange bedfellow to build and sell electric vehicles.
Honda announced a new joint venture with Sony on Friday. The currently unnamed joint venture (referred to throughout the press release as New Company, which is a cool name in itself), as the press release states, “will work towards the co-development and co-sales of high value-added battery electric vehicles.” ” Negotiations are still ongoing but the hope is that the new JV will be fully established sometime this year.
The two Japanese companies believe their first jointly produced electric vehicles will hit the market in 2025. Honda will be responsible for manufacturing these vehicles at its own facilities, but the two will collaborate on planning, design, development and sales. Sony will also be responsible for a “Mobility Service Platform” according to the press release, but no further details were given there.
“Although Sony and Honda are companies that share many historical and cultural similarities, our technological specialties are very different,” Honda CEO Toshihiro Mibe said in a statement. “That’s why I see great opportunities for the future of mobility in this alliance, which combines the strengths of our two companies.”
So what will Sony bring to the table alongside the service platform? According to Honda’s statement, it will confer “expertise in the development and application of imaging, sensor, telecommunications, networking and entertainment technologies.” As such, most of the interfaces to Sony’s side of things will likely come through the in-cabin experience, whether that’s using parking sensors to scoot into a spot, or potentially finding something to stream (or presumably play), to keep the kids busy a long road trip. It’s all still vague so there will be a lot of sitting and waiting to find out more.
This isn’t the first time we’ve seen Sony’s desire to enter the automotive market. atthe Company , an electric crossover that borrows its platform from Sony’s first EV concept, the Vision S sedan. It’s about the same size as a Tesla Model Y, with a dashboard that’s almost entirely screen and several other displays scattered around the first and second rows.
Honda and Sony Team Up to Build and Sell Electric Cars Source link Honda and Sony Team Up to Build and Sell Electric Cars