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Hollywood has a diversity problem, so Starz chose to make its name on inclusion

Hollywood has a dark track record of diversity, both in front of and behind the camera. But as the television and film industry worked to improve the expression of women and people of color, the network Starz devoted itself to diversity and found its advantage.

“Starz’s goal is to build a brand with a fresh voice that people have never seen or heard,” Alison Hoffman, president of Starz’s domestic network, said in an interview with CNET. So series. “We feel that different things are the key to our success.”

The network first glimpsed the possibility of taking advantage of overlooked viewers in programs such as: Outlander When PowerBoth were premiered on the network in 2014, according to Hoffman. Outlander, a genre mashup that combines time travel science fiction and romantic historical drama, attracts female viewers, and Power is a co-created crime drama. Rapper 50 Cent struck a chord with a black audience, especially black women.

Power is one of Stars’ top shows

Starz

Both are one of the most watched shows on Starz.

So a strategy called #TakeTheLead came out on Starz. It is an effort to amplify stories about and for women by women and underrated viewers.

At Starz, 46% of showrunners are of color, as are 63% of leading actors and actresses. According to a survey commissioned by scholars and storyteller centers at the University of California, Los Angeles, women make up 55% of Stars showrunners and 75% of the network’s executive team (half of these executives are colored). I’m a woman).

The pictures on the rest of the TV look very different. Colored races make up more than 40% of the US population, but leading actors and actresses represent only about 24% of scripted shows and 35% of cable scripted shows. UCLA Hollywood Diversity Report last year.

The presence of the leading female on television is better, but still not proportional to the female population in the United States-and behind the camera, it’s even more distorted. According to the report, program creators and episode directors are less than one-third of women on broadcast and cable.

And it’s even harder to find show creators of color. Racial and ethnic minorities make up only 11% of broadcast showrunners and 15% of cable showrunners, the report said.

A study of Starz’s own diversity found that it performed well in several ways, but it also revealed room for improvement, including the fact that less than half of Starz’s board members are women. “I thought we were better than that,” Hoffman said. To revise the course, the network has launched a program with an alliance of female directors, placing more women in supervisory positions.

“We really needed to look-and look hard,” she said. “We wanted to make sure we had that mirror and were responsible for ourselves.”

The #TakeTheLead initiative was revealed at recent Stars shows like P-Valley, the beloved of critics who were praised for their subtle views of Black Southern life and sexuality. A spin-off of the 2018 movie series of the same name about blindspotting, multi-generational, multi-ethnic families. And the news clutch shows building a power universe.

However, this initiative extends beyond programming and recruitment strategies to a series of panel discussions that explore ways to make television more comprehensive. This is what the company calls Transparency Talks. (Available in Next Transparency Talk, Livestreaming Thursday noon PTWill discuss building inclusiveness for television producers. )

Starz’s #TakeTheLead show seems to resonate with viewers because it’s different from the other shows on TV, but Hoffman worries that inclusion might be the current state of Hollywood. Is not …

“That would be a big problem,” she said. “We really feel good that it might have been part of the spark that helped it happen.”

So In a series of video interviews with industry leaders, celebrities and influencers, highlights trends affecting businesses and consumers in “New Normal.” Our world is constantly changing and we are here to discuss how to navigate it all.

Hollywood has a diversity problem, so Starz chose to make its name on inclusion Source link Hollywood has a diversity problem, so Starz chose to make its name on inclusion

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