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Google disables RCS ads in India following rampant spam by businesses – TechCrunch

Google has banned companies from using RCS for advertising in India, the company’s largest market by user, after reports of rampant spam by some firms presented a backlash for the standard, which the company hopes will shape the future of SMS messaging. to be messaging.

Rich Communication Services, or RCS, is the collaborative effort of a number of industry players to supercharge traditional SMS with modern features like richer texts and end-to-end encryption.

Google, Samsung, and a number of other companies, including telecom operators, have rolled out support for RCS to hundreds of millions of users worldwide in recent years. Google said last month that RCS messaging in the Messages app for Android has amassed over 500 million monthly active users.

At its developer conference last month, the company also pushed that “every mobile operating system” (in a subtle jab at Apple) supports RCS, which also aims to help companies reach users in more interactive ways.

The problem, however, is that numerous companies in India, including leading banks and other lending firms, have abused the feature to send unsolicited promotional materials to the phone numbers of anyone they can find in the country.

Several users complained about this on Twitter last month, and it looks like their messages have reached Google.

In a statement, Google acknowledged that “some companies are abusing our anti-spam policies to send promotional messages to users in India.” As a result, Google said it is disabling the feature as it “works with the industry to improve the experience for users”.

Google disables RCS ads in India following rampant spam by businesses – TechCrunch Source link Google disables RCS ads in India following rampant spam by businesses – TechCrunch

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