Google Cloud gets more expensive – TechCrunch

Renting cloud infrastructure usually gets cheaper over time, but Google Cloud is bucking that trend today significant price increases across a range of core services. These increases, which Google has announced under the guise of offering “more flexible pricing models and options,” come into effect on October 1, 2022. Most developers are not amused.

It’s not all bad news, as some archive storage at rest in Google’s US, Europe and Asia regions is dropping in price, and there’s also a new, lower-cost archive snapshot option for persistent disks. The company is also increasing its Always Free Internet output from 1GB per month to 100GB per month.

But a bunch of core memory capabilitieslike multiple regions near line storage, will increase by 50 percent. Operating pricing for Google Cloud’s Coldline Storage Class A will double from $0.10 per 10,000 operations to $0.20. And while reading data in a Cloud Storage bucket located in a multi-region was previously free from a service in a region on the same continent, it’s now billed like any other data movement between Google Cloud locations on the same continent.

Load balancing will also see a price increase, as Google charges an “outbound processing fee” of $0.008 to $0.012, depending on the region. Ticketmaster would be proud, but Google says this will align its pricing with other leading cloud providers.

“Google Cloud offers innovative business transformation solutions at customer-focused and consistent pricing. With our pay-as-you-go pricing structure, customers have the opportunity to better tailor costs to the services they use. Customers can also more easily compare services between leading cloud providers,” the company writes in an FAQ today.

The marketing teams at the other leading cloud providers are probably having a big day with this announcement, but moving large amounts of data is difficult. There’s a reason people talk about data gravity. This is one area where you might be able to raise prices without fear of customer churn.

Despite the flowery language in the announcement, Google is clearly aware of the impact of these changes. Why else would the FAQ indicate that customers should “adjust their current usage to better align their applications with these new business models and help mitigate some of the pricing changes” after all?

Google — and Google Cloud in particular — is already suffering from the assumption that this will be the case shut down services almost by accident, although its customers depend on them. Now add the perception that it will indiscriminately raise its prices and its sales teams will likely have to work overtime to meet the ambitious growth targets the company has certainly set for itself.

Google Cloud gets more expensive – TechCrunch Source link Google Cloud gets more expensive – TechCrunch

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