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Feds Order Juul to Pull All Products Off the U.S. Market

Formerly SF-based Juul has been ordered by the FDA to pull all of its products off US shelves as regulatory scrutiny of the e-cigarette industry begins.

It’s almost three years to the day since that ethically questioned SF vape startup Juul was Throwing hundreds of millions of dollars around to new office space. But that was right in front of the city board of directors Banned e-cigarettes and vape podsforces a Voting campaign sponsored by Juul on which the vaping company spent an ungodly amount of money before recognizing they couldn’t afford that and only gave up all the effort.

But the voters of San Francisco upheld the ban on steamJuly city ​​skipped, and now its downward spiral is complete. The Associated Press reports that the US Food and Drug Administration has ordered all Juul products from US shelvesand said that the company’s claims that its vape products help smokers quit cigarettes are suspicious or even downright false.

“Today’s action is a further advance in FDA’s commitment to ensure that all e-cigarette and electronic nicotine delivery systems currently marketed to consumers meet our public health standards,” said FDA Commissioner Dr. Robert Califf said in a statement. “The agency has allocated significant resources to review products from companies that make up most of the US market. We recognize that these make up a significant portion of the products available, and many have played a disproportionate role in the rise of vaping among youth.”

Juul’s whole argument has always been that their products help smokers quit. But the FDA now requires vape and e-cigarette companies to do so actually prove this with clinical data. And Juul’s data was “inadequate and inconsistent” in the eyes of the FBI.

Additionally, there’s no denying that Juul has been growing in popularity among teenagers. And come on, they got caught buying ads on Nickelodeon, Cartoon Network and Seventeen Magazineso it’s pretty flimsy to argue that teenage vaping was an unintended side effect.

This will likely be seen as a Biden nanny state crackdown, but the reality is that the FBI has been too slow to regulate e-cigarettes and is only now getting around to investigating this industry. Jul was certainly the most aggressive Anything is possible in the early days of vape marketing, and it has caught up with them. Other nicotine vaporization products are still legal (although you still can’t buy them in SF…unless they’re designed to vaporize cannabis!).

It’s a bit ironic that the pandemic has been a major financial blow to the vape industry. As the AP points out, there has been “a nearly 40% drop in teen vaping rates as many children have been forced to study from home during the pandemic.”

And Juul has been losing market share since its pre-2020 heyday. The AP says that 2021 data “showed that Juul was the fourth most popular vape among high schoolers who vape regularly.” Although they add, rather discouragingly, that “the most popular brand was a disposable e-cigarette called the Puff Bar, which comes in flavors like pink lemonade, strawberry, and mango.”

So what happens now? Juul has to drag their products, and stores can’t carry them. but possession of Juul products is not illegal. The FDA says they “cannot and will not take action against individual consumers’ possession or use of JUUL products or other tobacco products.”

Juul started three years ago Selling its products in China and more than a dozen other countries, and also sell online.

Related: Juul knowingly sold more than a million contaminated vape pods, exec claims fired [SFist]

NEW YORK, NEW YORK – JANUARY 27: A tobacconist promotes and sells Juul tobacco products as vaping remains popular despite health warnings on January 27, 2020 in Midtown Manhattan, New York City. (Photo by Andrew Lichtenstein/Corbis via Getty Images)

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