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Facebook promotes online platform to support Black, Latinx, Hispanic businesses struggling in the pandemic

>> Return to the outbreak. It is a small business that is expected all over the world, but it is not always the same. Toni: A new report shows that minority-owned businesses are affected in proportion to higher closure rates and lost sales. TY: It’s Facebook’s program director who breaks this down. What is the current state of SMEs? >> The 80’s are really tough and rough for them as well. Our report shows that they are professionally influenced. They are struggling to cover their rent and are losing employees. Many ITs feel like they live in a pandemic within a pandemic. 70% of them reported that sales had fallen as you mentioned, and 36% had to close the store. Compared to 22%, which is a non-minority business. The financial and emotional pressures of these businesses need not be said to be really huge. Toni: Please go step by step. What programs are available for those unfamiliar with Facebook level? How do you use it? >> There are programs within ELEVATE that help you build your brand and consider their marketing and advertising. When I created it three years ago, we wanted to advocate these businesses and provide them with culturally relevant programs. Therefore, they can feel confident and wise in using them. We offer a mentoring program, giving them the ability to talk to them and get the support they need in their accounts. Also, I would like to make sure they know that this is all done for free. It was built by color employees, so there is no cost as people can use them. TY: We know if entrepreneurs are pandemic and have that spirit. Can they accept that it was terribly negative, in many ways positive? There is always an opportunity. How do they use it? >> I have a chance. All large companies were once small businesses. So don’t give up or give hope to these doubts and fears that may lead you to establish your business. Take advantage of this one-to-one type of support that is very unique these days, using the resources we have available. Of those ways for you to have these resources we have built for them while you are feeling these challenges and obstacles. >> IRENE WALKER, Program

Facebook promotes an online platform to support black, Latino, and Hispanic businesses suffering from a pandemic


Facebook emphasizes efforts to support black, Latino, and Hispanic SMEs and online marketers disproportionately affected by the economic impact of the coronavirus pandemic. Facebook shares information from the US Small Business Report in collaboration with US Small Business. A roundtable conference promoting Facebook Elevate. This is a digital accelerator program sold to black, Latino and Hispanic SMEs, nonprofits, students and other online marketers and job seekers. “For many of them, they feel like they’re living a pandemic in a pandemic,” Facebook’s Elevate program director Irene Walker told a U.S. company owned by people of color during the pandemic. Mentioned. “Even 70% of them reported a decline in sales and 36% had to close, compared to 22% of non-minority-owned companies. Needless to say, the economics of these businesses. And emotional difficulties are enormous. ”Facebook Elevate was created in 2018 by Color Facebook employees to educate and empower the Color community. According to Facebook, the program organizes and hosts online content that provides expert advice on digital marketing and branding strategies.

Facebook emphasizes efforts to support black, Latino, and Hispanic SMEs and online marketers disproportionately affected by the economic impact of the coronavirus pandemic.

Facebook shares information from it Status Report for US SMEs Work with the U.S. Small Business Roundtable to promote Facebook Elevate, a digital accelerator program sold to black, Latino, and Hispanic small businesses, nonprofits, students, and other online marketers and job seekers. ..

“For many of them, they feel like they are living a pandemic in a pandemic,” said Irene Walker, program director. Facebook Elevate, Refers to a US company owned by a colored race at the time of the pandemic. “Even 70% of them reported a decline in sales and 36% had to close, compared to 22% of non-minority-owned companies. Needless to say, the economics of these businesses. And emotional difficulties are enormous. ”

Facebook Elevate was created in 2018 by Color Facebook employees to educate and empower the Color community. According to Facebook, the program organizes and hosts online content that provides expert advice on digital marketing and branding strategies.

Facebook promotes online platform to support Black, Latinx, Hispanic businesses struggling in the pandemic Source link Facebook promotes online platform to support Black, Latinx, Hispanic businesses struggling in the pandemic

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