TikTok has a month to address concerns raised by European consumer protection agencies earlier this year. Said today..
The Commission has launched what is called a “formal dialogue” on business practices and policies with video sharing platforms.
Areas of particular concern, according to the Commission, include hidden marketing, aggressive advertising methods for children, and specific TikTok policies that can be considered misleading and confusing to consumers. Includes terms and conditions.
Attorney General Didier Rinders said in a statement, “The current pandemic is accelerating digitalization. This has created new opportunities, but also created new risks, especially for vulnerable consumers. The European Union prohibits targeting children and minors with fake ads such as banners in videos. The dialogue that begins today complies with EU rules for TikTok to protect consumers. Should support you.
In the background February The European Consumer Organization (BEUC) has sent the Commission a report pointing out a number of TikTok’s policies and practices. He also pointed out the risk of children being exposed to inappropriate content on the platform and accused TikTok of misleading data processing and privacy practices.
Consumer groups in 15 EU countries filed complaints at the same time, calling on national authorities to investigate the behavior of social media giants.
The EU’s multifaceted action is not only that TikTok is examining the details of its small prints, not just the committee, but also consumers across the country, jointly led by the Swedish Consumer Affairs Agency and Irish competitors. It means that you are facing a question from a network of protection authorities. Consumer Protection Commission (which deals with platform-related privacy issues).
Nevertheless, the BEUC asked why the Commission has not yet begun formal enforcement proceedings.
“”We hope the authorities will stick to their guns in this “dialogue”, but we understand that we are not yet the official start of the enforcement process. It needs to address all the points raised by BEUC and lead to good results for consumers. The BEUC also wants to be consulted before reaching an agreement, “a spokeswoman for the organization told us.
Also, for comment, TikTok sent the following statement on the Commission’s actions, due to Caroline Greer, responsible for public policy.
“As part of our ongoing commitment to regulators and other external stakeholders on issues such as consumer protection and transparency, we are working on a dialogue between the Irish Consumer Protection Commission and the Swedish Consumer Affairs Agency. We look forward to discussing what we are already doing. Introduced. In addition, we keep all accounts under the age of 16 private by default, disable access to direct messaging, and more. We have taken many steps to protect young users. In addition, users under the age of 18 may not purchase, send or receive virtual gifts, and ads that directly appeal to users under the age of digital consent. There is a strict policy banning. “
The company said it uses age verification for personalized ads. Users must ensure that they are at least 13 years old to receive these ads. Also, in their respective EU countries. Being over the age of digital consent. You also agree to receive targeted advertising.
However, TikTok’s age verification technology has long been criticized for being vulnerable. Recent emergency child safety-focused enforcement measures According to Italy’s national data protection agency, TikTok has promised to strengthen its domestic age verification process.
Italy’s enforcement measures are also TikTok Deletes Over 500,000 Accounts Earlier this month, we suspected that we belonged to users under the age of 13, further questioning whether we can really claim that users under the age of 13 aren’t routinely exposed to targeted advertising on the platform.
TikTok claimed to have a clear label on the sponsored content. However, it also mentioned some recent changes, such as switching the label applied to video ads from “sponsor” to “advertisement” to make it clearer.
We also want to make it clearer to users who may be exposed to ads by other users by allowing others to prominently disclose that their content contains ads. He said he was also working on the targeted toggle.
According to TikTok, the tool is currently in beta testing in Europe, but will be generally available this summer, and ToS requires users to use this toggle whenever their content contains ads. Is stated to be fixed. (However, without proper enforcement, it can be overlooked and easily abused.)
The company recently announced European Transparency Center The move is intended to address some of the concerns raised regarding operations in the region and to prepare for increased surveillance of all digital platforms operating in the EU. I will. Update digital rulebook..
EU to review TikTok’s ToS after child safety complaints – TechCrunch Source link EU to review TikTok’s ToS after child safety complaints – TechCrunch