Tech

EU opens probe against Google’s advertising technology

Brussels has launched a formal antitrust investigation into Google to see if a group in the United States is using its own online display advertising technology service to damage its rivals and violate EU regulations. It was.

The European Commission said in a statement Tuesday that Google “distorted competition by restricting access to user data for advertising purposes on websites and apps, while booking such data for its own use. “I’m doing it,” he said.

“Online advertising services are central to how Google and publishers monetize their online services,” said Margrethe Vestager, EU Executive Vice President of Competition Policy.

“Google exists at almost every level of the online display advertising supply chain,” she added. “Google is concerned that rival online advertising services are making it difficult to compete in the so-called ad tech stack.”

Details to follow. .. ..

EU opens probe against Google’s advertising technology Source link EU opens probe against Google’s advertising technology

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