The EU will force big-tech companies to control online content more aggressively after the adoption of key legislation that sets out for the first time the rules on how companies should maintain the safety of Internet users.
In the early hours of Saturday morning, after nearly 16 hours of negotiations, lawmakers in Brussels approved measures preventing companies like Facebook and Google from targeting minors through online advertising, while manipulative methods that would force people to click on content would be banned.
Leading technology groups will be forced to reveal to EU regulators how they are dealing with disinformation and war propaganda to curb the spread of fake information – an effort that has gained new momentum since Russian invasion of Ukraine.
God Digital Services Act, Agreed in Brussels between the member states, the European Commission and the European Parliament, is part of a push in Brussels to lead the way in how the Internet should be regulated. Earlier this year the EU approved a separate piece of legislation, e The Digital Markets ActWhich aims to deal with the market power of Silicon Valley companies.
God Suite Of legislative measures, against which the world’s largest technology companies have pressed bitterly, represents the most significant renovation of Governing laws Their activity in more than two decades.
Countries like the US, Canada and Singapore are expected to follow similar rules in the coming months.
This comes after years of frustration that antitrust enforcement is too slow or ineffective. EU officials saw this as a turning point in the Big Tech scheme.
Thierry Burton, who is in charge of the internal market, said: “The time of big online platforms that act as if they are ‘too big to handle’ is coming to an end.”
The purpose of the DSA is to make the Internet safer for consumers. Internet companies will have to offer terms and conditions that are understandable even to children. Targeting online users based on their religion, gender or sexual preferences are among the practices that should be banned.
Web platforms like Twitter will need to be transparent in the way they recommend content to their users. They will also need to be properly staffed to deal with content management as users will have the right to complain in their language.
Violators of the rules face heavy fines and bans on operating within the EU.
God New legislation Sets clear obligations for platforms designed to be proportionate to size, impact and risk, Burton said.
The commission could “impose effective and deterrent sanctions of up to 6% of world turnover or even a ban on EU market activity in the event of repeated serious breaches,” he added.
Margaret Westger, EU Vice President in charge of digital policy, said the new law book “will help create a safe and responsible online environment”.
She said: “Platforms need to be transparent about their content management decisions, prevent dangerous information from going viral and avoid unsafe products offered in marketplaces. With today’s agreement we guarantee that platforms will be responsible for the risks their services may pose to society and citizens.”
MEPs welcomed the legislation, while technology companies said they would have to look at the fine print.
Dita Chernzova, Vice-President of the European Parliament, said it had been a long and difficult negotiation. “Google, Facebook and other major online platforms will need to act to better protect their users. Europe has made it clear that they can not act as independent digital islands.”
Christel Schaldemose, Member of the European Parliament leading the debates on behalf of Parliament, told the Financial Times: “With the DSA we will make the platforms responsible for their algorithms, they need to perform risk assessment and risk reduction to protect us.”
Google, whose search engine may enter the regulatory realm, said: “As the law is completed and implemented, the details will be important.”
Victoria de Pawson of the Computer and Communication Industry Association said: “A number of important details remain to be clarified. We hope the final legislation will enable all companies, large and small alike, to adhere to the actual rules, and allow Europeans to continue to enjoy the many benefits of digital services.”
EU approves groundbreaking rules to police Big Tech platforms Source link EU approves groundbreaking rules to police Big Tech platforms