Epic spent at least $11.6 million on free games and gained 5 million new users in return

New documentation released as part of Epic’s legal struggle with Apple After launching the Epic Games Store in December 2018, Epic revealed how much it paid developers to offer games for free. Discovered by writer Simon CarlessCovers 38 games distributed free of charge between December and September of the following year.We already know it Epic spends millions of dollars on the giveawayHowever, the new documentation reveals how much it translates from game to game.

Epic CEO Tim Sweeney Previously revealed The company pays each developer a flat rate to serve the game, rather than paying for each download. During the period covered by the document, Epic paid a total of over $ 11.6 million for the game. Nearly 5 million new users have signed up for the store in response to the deal. This means that Epic will pay $ 2.37 for each new user who signs up during this period. This is theoretically the amount the company will get back if each new user buys only one $ 20 game, based on Epic’s 12% commission on new purchases.

A table showing how much Epic paid for each free game.
Image: Epic Games

Over the 10 months listed in the table, Epic has acquired a total of 18.5 million new users through free game giveaways, of which about 7%, or about 1.3 million, continue to make purchases. Stated.

A summary of the total number of users attracted by Epic giveaways.
Image: Epic Games

There is a big difference in the amount Epic paid for each giveaway.The maximum amount is $ 1.5 million it paid Get a Batman Arkham trilogy game, But it also paid a fair amount Subnautica ($ 1.4 million) and Mutant Year Zero (1,000,000). In comparison, the company pays much less for indie titles such as: Super Meet Boy ($ 50,000), Jackbox party pack ($ 60,000), and Fez ($ 75,000).

With only 38 titles, the list covers less than half Of over 100 games Epic has been offering gifts in stores since its launch.It also doesn’t cover one of Epic’s biggest giveaways created in May 2020. Grand Theft Auto 5 Free at the store. The Rockstar title was so popular that the store Knocked offline for a few hours Because everyone tried to request their free copy.

Epic not only offers existing games for free, but also pays for upcoming games that will be released exclusively in the store.With another document released as part of the legal process Carless found Epic reveals $ 146 million prepayment for transactions including: Borderlands 3 Exclusive rights.

The new number was published as part of Epic’s legal struggle with Apple..The· Fortnite Developers have accused Apple of monopolizing the App Store and are having problems with Apple’s 30% commission on many in-app purchases. With the court trials kicking off this week, look forward to more disclosure of each company’s internal mechanics in the future.

Epic spent at least $11.6 million on free games and gained 5 million new users in return Source link Epic spent at least $11.6 million on free games and gained 5 million new users in return

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